Learn More About Hallmark

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Mission Statement

Hallmark Institute of Photography provides a real world, serious approach to professional photographic education, where training is completed within ten months. Our objective is to successfully educate and graduate professional image makers with the technical, artistic and business skills necessary for success. Upon completion of our program, graduates can expect to open their own photographic business or fill entry-level employment positions in the diverse and competitive marketplace of today's professional imaging industry. To fulfill our goals, we use only the most up-to-date technology, highly experienced and qualified staff, and a logical and realistic set of standards and processes, providing each of our students the tools they need to succeed.

Statement of Philosophy

Hallmark Institute of Photography is a dynamic community sustained by a passion for learning and sharing. We offer a stimulating, rigorous program in professional photography and imaging arts in an environment where creative energy flows, new ideas are developed and talent emerges.

Instructors create learning experiences that foster intellectual curiosity and imagination grounded in disciplined study. Students find their individual voice through open discussion, independent thought, hands on learning, respectful dissent, and the pursuit of continuous challenges.

Hallmark strives for diversity. Here, everyone is encouraged to participate, is cared for, and belief in and respect for one another are fundamental. Respectful relationships built between students and teachers are paramount to the success of our students. We value integrity, kindness and understanding. Hallmark Institute of Photography is committed to the highest standards of ethical behavior.


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