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News & Events

  • Open House for Careers in Photography

    Saturday, March 7, 2015
    Open House

    Hallmark Institute of Photography Open House March 7, 2015

    Saturday, March 7, 2015
    12:30 pm to 3:30 pm


    • Meet professional photographers, artists and business people who love to teach?
    • Take part in actual studio shooting sessions? Learn about our new still/motion video program?
    • See our design lab and imaging theater, envied by today's top professional photographers?
    • Hear how we train our graduates to be successful storytellers in today's imaging world?
    • Talk to our current students about their passion for photography and why they chose Hallmark?


    Call us now at 413.863.2478 or RSVP online to tell us you will join us.

    Check out this map for a sneak preview!

Past News/Events

  • Guest Lecturer: Craig Cohen


    Hallmark Institute of Photography is pleased to welcome Craig Cohen, of powerHouse Books, a world-renowned and critically acclaimed independent publisher specializing in fine art, documentary, pop culture, fashion and celebrity books. Craig, executive publisher at powerHouse, will introduce the concept of personal projects to photography students at Hallmark on Friday, February 13.

    Craig joined powerHouse in 1996, a year after Daniel Power founded the firm, and became a partner in 2000.  While other publishers were publishing classic art books, powerHouse released Back in the Days by Jamel Shabazz and launched the street fashion genre with photos taken on the street of people who discovered a new style of dressing, posturing, attitude. Craig has also produced such titles as the groundbreaking Vivian Maier: Street Photographer; Life is Paradise by Francisco Clemente; Women Before 10 a.m. by Véronique Vial; Crosstown by Helen Levitt, The Destruction of Lower Manhattan by Danny Lyon and Take Ivy by Y. Yahashida.

    Craig has worked with a diverse collection of artists, such as Phil Stern, Harry Benson, Larry Fink, Steve Schapiro, Mike and Doug Starn, Ron Galella, Richard Misrach, Elizabeth Peyton, George Condo, Jeff Bridges, John Cohen and Peter Sutherland, among others.

    Learn more about powerHouse Books at:

  • Guest Lecturer: Dani Klein-Williams


    Hallmark Institute of Photography is pleased to announce that Hallmark Graduate and boudoir photographer, Dani Klein-Williams, will return to Hallmark as a guest lecturer on Thursday, February 5, 2015.  Klein-Williams, a 1999 graduate of Hallmark will give a talk entitled, "Why Sales Are Sexy," in which she uses the metaphore of dating, courting and building a relationship, to explain how she promotes her photography business. 

    Dani Klein-Williams is owner and lead photographer at Dani Fine Photography, a successful studio in Northampton, Massachusetts, specializing in boudoir photography as well as weddings, portraits, editorial and advertising work. She will also speak to the Hallmark students and relate her journey from when she graduated, lacking a clear direction to current day and having a successful studio. 

    Dani Fine Photography has grown from 10 boudoir shoots the first year to about 400 annually. Although Dani and her team take many of the portraits in their Northampton studio, they have traveled all over the country for assignments. They’ve done celebrity boudoir sessions and their work for La Perla, the high-end lingerie brand from Italy, has been widely published. They also market their work at bridal expos, and the studio is in The Knot Best of Weddings Hall of Fame.

    To see more of the studio’s work, visit the website:

  • Alumni Roundtable to Address Classes of 2015

    Other Event

    photography schoolWe are once again lucky enough to have some of our highly successful graduates back to speak to the Classes of 2015. An annual event, the Alumni Roundtable is a chance for students in the June and October graduating classes to follow the photographic journeys of graduates that have paved the way before them. Current students will hear about the challenges alumni faced after Hallmark and how they built their own businesses or escalated their career by working for an established photographic entity. 


  • Guest Lecturer: Onne van der Wal

    Canon Explorers of Light

    Hallmark Institute of Photography is proud to welcome award-winning nautical, sailing and yacht photographer Onne van der Wal, a Canon Explorer of Light, to speak to the current class of photography students. He will appear in Hallmark's main auditorium on Thursday, January 15, at 1 p.m.

    Born in Holland and raised on the water in South Africa, van der Wal has made a living shooting his passion of boats and the sea since 1987. He began his career as a professional yacht photographer while sailing with the 1981-82 Dutch Whitbread Around the World Race Team on their winning boat, FLYER. Since then, his photography assignments have taken him around the world, from the Norwegian Arctic to the Caribbean to Antarctica. In 2003 he photographed an expedition to retract the steps of explorer Sir Ernest Shackleton in the Falkland Islands.
    Today, he has an office and gallery in Newport, Rhode Island, and he spends summers photographing the world-class yachting scene there. The rest of the year, he travels the world to capture images for private yacht photography and commercial clients. He also does extensive video work - another reason for his lecture to Hallmark's students.

    The members of Canon Explorers of Light include dozens of the world’s most influential photographers and cinematographers, each a master of their creative specialty. They use Canon EOS photographic equipment, and they share their photographic passions and technical expertise through personal appearances, seminars and gallery showings.

    To read more about Onne van der Wal and see more of his work, visit his website at

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