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in Photography?

Call: 413-863-2478


Courses: Photography Art & Technique

Insturctor David Turner reviews student images while on location in Amherst Massachusetts

Approximately 400 Clock hours

ARTEC 1011Basic Photography
This class begins with the fundamentals. Students learn about camera controls, lenses, and professional metering, and are instructed on different format cameras, from DSLR’s to medium format cameras with digital backs, to large format 4x5 view cameras. Assignments are geared toward understanding a range of technical skills, with an emphasis on controlling the frame and learning how to create a specific look or feeling in a photograph.
ARTEC 1012Visual Arts I
Constructing a great photograph takes skill, talent, and knowledge of basic design elements. This class is an introduction to composition, photographic vision, color theory, and the study of visual concepts in photography. The elements of style are explored in a general and photographic context. Lectures, discussions, visual presentations, and in-class exercises are used as teaching methods to inspire and fuel the creative process. Students create a personal idea/resource book, and build an inspiration board. Photographic assignments emphasize the key elements of design: light, line, focal point, viewpoint, shape, texture, color, mood, and rhythm.
ARTEC 1013Location Lighting
Creating natural-looking light in a wide variety of locations and settings is the emphasis of this class. Instructors discuss the technical aspects of controlling light to produce an emotive image. Balancing ambient light, reflectors, portable electronic strobe and Speedlites are covered in depth. Continuous light for video production is introduced. Topics such as quality, color and direction of light, the effect of light size in relation to a subject, and working in small spaces, are explored in a series of hands-on shooting classes.
ARTEC 1014Posing
Posing subjects well and making them feel comfortable is a powerful psychological tool for a photographer. It is the photographer’s job to create flattering poses and elicit expressions that help support the message or feeling of an image. In this class, students learn how to direct models and work with individual people, couples, and groups to control the look and feel of the images they are creating.
ARTEC 1015Assisting
There are many challenges facing an emerging assistant. Whether you are an assistant for a portrait, wedding or commercial photographer, knowing what you need to do, when you should do it and how to do it is vital. Essential assistant skills are discussed in detail including the proper use of photographic equipment, packing gear, setup and break down of sets, the importance of being proactive and anticipating the photographer’s needs, and set and studio etiquette.
ARTEC 1016Critique
Critical analysis is crucial to the growth and development of any emerging or established professional photographer. The individual student’s work, themes, and style are analyzed to help students gain a better understanding of what can be improved in series of images to make the overall body of work stronger.
ARTEC 1021Introduction to Video
This class is an in-depth exploration of the video capability of today’s DSLR cameras. Through demonstrations, discussions and hands-on experience, students will learn the technical aspects of video capture, including camera set up, frame rates, resolution, picture profiles and white balance. Metering, focusing and exposure techniques for working in live view (video) mode will also be covered.
ARTEC 1022Visual Arts II
This class moves into the advanced study of compositional elements, color harmony, and negative/positive space. Emphasis is placed on visualization including generating the concept, how to achieve the concept, and executing the concept. Discussion and assignments include photographic planning regarding subject choice, lighting, props, backgrounds and their relationship to photographic style and mood. To explore planning, concept development, and artistic analysis, students create an art historical reference photograph that re-creates a key element or concept of another work of art. Prerequisite: ARTEC 1012
ARTEC 1023Studio Lighting
Students take their knowledge of the properties of light into the studio and apply it to basic studio lighting. Monolights, strobe with powerpacks, tungsten light, and a variety of light modifiers are introduced in a controlled studio setting. Various continuous light sources for video are explored. Emphasis is placed on recognizing and implementing different lighting patterns and measuring light ratios to effectively and consistently manage a set and create depth with light.
ARTEC 1024Portrait Photography I
In depicting a person’s face, a great portrait expresses a facet of the subject’s character, or mood. In order to make great portraits students learn the psychology of working with a portrait subject both in the studio and out of it. Instructors discuss gesture, composition, supporting elements, and color harmony, for both still and motion imaging. The subject matter and assignments in this class include photographing people of all ages and genders, individually and in groups, and for private occasions as well as business applications.
ARTEC 1025Commercial Advertising Photography I
It’s a simple and age-old fact: images sell. Advertising photography is the art and business of selling products and services with images. This class describes the process of working with and for art directors and art buyers in the advertising industry, and emphasizes the challenge of maintaining a creative vision, while collaborating with others to fulfill the needs of a given project. Students learn how to meet layout specifications for advertising brochures and annual reports, get practical experience in photo and video production. Hands-on training is emphasized; students produce aerial photography during an actual in-flight assignment. Instructors stress production issues to consider in order to estimate and bid advertising jobs effectively.
ARTEC 1026Tabletop Photography
Commercial tabletop photography poses countless challenges and this is the place where you will start to tackle them. You will be introduced to lighting, composition, and specialized camera techniques used in commercial tabletop photography. Working in a studio setting with tungsten and strobe lighting, and a view camera, students gain an understanding of basic concepts like styling, shooting for packaging, shooting for product catalogs, and creating a realistic environmental still-life.
ARTEC 1027Photojournalism
Photographs are an integral and sometimes dominant medium for relating news stories. Students are confronted with the immense challenge of capturing fair and accurate depictions “in the field,” such as shooting in crowds, various weather conditions, and potentially volatile situations. Instructors explicate the various categories of photojournalism, including spot news, environmental portraits, and news features. The storytelling aspect of video production is explored in depth. This class studies the technique and art of capturing stories as they unfold.
ARTEC 1028Stock Photography
Photographers can license their work to agencies that in turn sell those images to advertisers and publishers. This class teaches the expanding business of Stock Photography. Students learn about the processes and protocols of shooting for stock and submitting work to agencies. Instructors discuss shooting to layout, file formats, metadata, and copyright issues, as well as the distinctions between royalty-free and rights managed images.
ARTEC 1029Editorial Photography
Editorial photographs are made to illustrate a story or idea within the context of a magazine, and landing magazine assignments is one way to get paid, get exposure, and work within a particular area of interest. Students learn how different magazines assign work, and to identify and target a market. They learn to shoot, design and compose for various magazine formats, and to properly prepare files for submission.
ARTEC 1031Advanced Video
Building on technical lessons learned from earlier video classes, students learn the art of storytelling, and how to craft a successful video for many different markets. Students will be introduced to a range of different equipment and accessories used in video shoots. Audio will be discussed, including dual system audio and syncing in post. This course gives students a solid foundation in video production.
ARTEC 1033Advanced Lighting
This class discusses advanced lighting topics such as color temperature, filtration, gels, light modifiers, reproduction range, histograms and metering for extreme scenes. Students learn to use subtractive lighting techniques to shape the light on their subjects. Assignments focus on choosing the best lighting situations and backgrounds and utilizing secondary subjects to add depth and interest to your work.
ARTEC 1034  Portrait Photography II
Students are encouraged to take the first steps in developing a personal style during this advanced portraiture class. Lifestyle, formal, and classical styles are covered within a creative context, using advanced lighting concepts both in studio and in various out-of-studio contexts. Lighting and designing for video interviews is covered in depth. Assignments follow lecture and demonstration sessions, with ample opportunities to photograph and video a wide variety of people. Prerequisite: ARTEC 1024
ARTEC 1035Commercial Advertising Photography II
An exciting dose of reality is introduced during this continuation of basic advertising photography. Sophisticated studio and location assignments will include consumer products, fashion, architecture, and environmental portraits. Professional propping, set design, and the use of models with product will be covered in depth. There is a continued emphasis on lighting techniques for a wide range of products and myriad situations. You will become familiar with a broad cross-section of commercial photography disciplines including food and beverage, soft goods, and public relations. Prerequisite: ARTEC 1025
ARTEC 1036Architectural Photography
Photographing buildings presents unique challenges. Students explore techniques for effectively capturing architectural spaces under a variety of lighting conditions. Instructors discuss lens choices, perspective, and balancing mixed lighting. This class highlights the aesthetics of architectural photography with an emphasis on understanding and relating the form, surface, and structure of buildings.
ARTEC 1037Event Photography
Shooting an event is completely different than attending an event when you approach it as a professional photographer. This class focuses on the methods of capturing different types of events to ensure that you get the coverage needed. Instructors discuss creating professional images without interfering with the action, handling the wide range of lighting possibilities, controlling the light in a large space, and determining the appropriate equipment, ISO and lighting tools for the job at hand.
ARTEC 1038Documentary Photography
Since its inception, photography has been used to document various subjects. This class examines the concepts of objectivity and truthfulness in photographs. Through an examination of images that have raised awareness about social issues and effected societal change, students are encouraged to think about the intentions and motivations behind a given photographer’s work, as well as their own.
ARTEC 1039Wedding Photography
This class examines what it takes to be a wedding photographer. You learn the ins and outs of professional wedding photography, including what equipment is appropriate, how to approach low-light situations, how to pose couples and groups, and what shots are traditionally expected. How to capture motion and create video at a wedding is also discussed. High-volume workflow is examined, as well as proofing, and options for final print, album and video delivery.
ARTEC 1041Portfolio Preparation
The strength of a professional photographer’s portfolio is what lands the job.. This class focuses on the development of the student’s year-end portfolio. The process starts with the student preparing a Career Business Plan; a thorough description of goals and objectives, and a plan on how to achieve them. This written plan is followed by an individual conference with faculty and staff in which advice and guidance is given to assist the student in planning a meaningful visual body of work that will serve them in securing employment upon successful completion of the Hallmark program. The student is encouraged to explore his/her own personal style and learn to develop a clear and consistent message in his/her work. Instructors discuss the mechanics of crafting the portfolio; including editing, image flow, cropping, and layout, as well as final presentation options. The final step is for the student to present the year-end portfolio to an independent panel of working professional photographers. It is here where the student learns whether he or she has made the transition from student to professional photographer.

Accredited by the Accrediting Commission of Career Schools and Colleges
Licensed by The Commonwealth of Massachusetts Division of Professional Licensure, Office of Private Occupational School Education
Financial Aid available to those who qualify
Hallmark Institute of Photography, 241 Millers Falls Road • Turners Falls MA 01376
Phone 413-863-2478 • Fax 413-863-4118 •
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