Are You Serious About a Career
in Photography?

Call: 413-863-2478

 

Follow Our Current Class

What's Happening at Hallmark, Week by Week

 
  • Week of April 14, 2014

    Tony Downer photo
    We're not growing silver artichokes…student Jeremy uses his painting skills to help Kristina create gorgeous props for a still life shoot.

    Week of April 14, 2014 Highlights

    • Spring Recess

      The October class begins a much-needed, two-week spring recess this week.
    • Posing

      Portrait Instructor Rich Barnes walks students through the daunting task of posing family groups, and holds a posing contest to get students engaged.
    • Photojournalism

      Guest lecturer Matthew Cavanaugh (http://matthewcavanaugh.photoshelter.com) continues his photojournalism class this week, with a lecture on event photography, and a critique of a recent photojournalism assignment.
    • High-Speed Photography

      Commercial Instructor Chat Sirichanvimol demonstrates the techniques and equipment needed for freezing beverage pours and splashes in his high-speed photography class.
    • Imaging Workflow

      Instructor Braden Chattman continues to teach proper retouching workflow and image editing his Imaging Workflow class.

    Our Video for the Week of 04/14/2014

    » Watch more videos.

  • Week of April 07, 2014

    David Turner photo
    Our fearless leader Tony Downer gets students ready for their first flight in a small, fixed wing aircraft.

    Week of April 07, 2014 Highlights

    • Phase IV Studios

      Students from the June graduating class continue planning and shooting for their year-end portfolio, with supervision in both the commercial and portrait studios.
    • Design

      With Graphic Designer and Instructor Todd Verlander, both classes work on design projects this week, working with text and images to create promotional cards and brochures for their own businesses.
    • Public Speaking

      As part of Hallmark’s ongoing public speaking course, students from the October graduating class present 10-minute speeches on different types of jobs in the photo industry.
    • Wedding Photography

      Guest lecturer <a href="http://www.melissamullenphotography.com" target="_blank">Melissa Mullen</a> joins us this week to teach the ins and out of wedding photography.
    • Salesmanship

      Instructor Rich Barnes discusses the psychology of selling, and how to communicate most effectively with portrait clients.

    Our Video for the Week of 04/07/2014

    » Watch more videos.

  • Week of March 31, 2014

    David Turner photo
    Instructors Gregory Heisler and David Turner took students on location to photograph at The Center of Cultural Evolution (better known as the Round House) in Colrain, Massachusetts.

    Week of March 31, 2014 Highlights

    • Phase IV Studios

      The June graduating class jumps into their studios this week, planning out strategies for their year-end final portfolios.
    • Guest Lecturer: Molly Baxter

      Alumna Molly Baxter joins us this week to talk about opportunities in high-volume and sports photography.
    • Design

      In this week's Design classes, students continue working on laying out promotional materials, like brochures and promo cards.
    • Phase II Studios

      The October graduating class are in the studios this week, learning how to light reflective metal items in the Commercial Studio, and how to use separation and accent lights in the Portrait Studio.
    • Fly Day!

      The October graduating class takes to the skies this week, getting a taste of aerial photography in a small fixed-wing aircraft.

    Our Video for the Week of 03/31/2014

    » Watch more videos.

  • Week of March 24, 2014

    David Turner photo
    Students are all smiles at the Equipment Room door, on the first day back from Spring Recess.

    Week of March 24, 2014 Highlights

    • APS Review

      The June graduates kick off their week with a critique of the body of work they turned in before leaving for Spring Recess.
    • Phase IV

      The starting gun sounds off this week, as the June graduates begin work on their Year-end final portfolio.
    • Fashion Photography

      Instructor David Turner walks students through photographing fashion apparel.
    • Pet Photography

      Instructor Tony Downer works with animals on set to teach students how to break into pet photography.
    • Studios

      The October graduates learn how to work with background lights in the Portrait Studio, and how to create compelling still-life images in the Commercial Studio.

    Our Video for the Week of 03/24/2014

    » Watch more videos.

  • Week of March 17, 2014

    David Turner/Vanessa O'Brien photo
    Student Vanessa takes a self portrait in the studio, one of three that students are required to make.

    Week of March 17, 2014 Highlights

    • Location Lighting

      Gregory Heisler teaches students how to see light, and starts with continuous lighting this week. Students learn to create portraits using simple, accessible lighting setups.
    • Aerial Lecture

      Instructor Tony Downer walks students through the ins and outs of photographing from a small, fixed-wing aircraft in his lecture on Aerial Photography this week. In his next class, he will bring students to the airport so they can apply what they have learned.
    • Spring Recess

      June 2014 graduates get a much-needed week off to rest after all their hard work. They begin the final phase of the program when they return on 3/24.
    • Studio Lectures

      Students from the October 2014 class are in their second week in the studios, with lectures on fill light in the Portrait Studio, and photographing products in the Commercial Studio.

    Our Video for the Week of 03/17/2014

    » Watch more videos.

  • Week of March 10, 2014

    David Turner photo
    Students project their assignments on the screen for critique and discussion.

    Week of March 10, 2014 Highlights

    • Phase I Final Review

      The October class of 2014 wraps up their Phase I Assignment this week with a group critique of their work in the auditorium
    • Significant Photographer Speeches

      Students from the June class of 2014 take to the stage this week, as they present speeches on photographers who have had a significant impact in the field of photography.
    • Photojournalism

      Guest Photojournalist Matthew Cavanaugh joins us this week to discuss how to tell a photographic story.
    • Phase III Personal Submissions

      The June class wraps up Phase III with a submission of images that reflects their personal vision, and support their Phase III body of work.

    Our Video for the Week of 03/10/2014

    » Watch more videos.

  • Week of March 03, 2014

    David Turner photo
    Student Carlos works out a stylistic shot of fellow student Noah and his shadow.

    Week of March 03, 2014 Highlights

    • Phase III Meetings

      Students from the June class of 2014 have individual meetings this week to review their Career Business Plans and Phase III body of work.
    • Phase I Final Studios

      Our October 2014 students have studio time to work on their Phase I Final assignment.
    • Video

      Both classes have video lab this week, where they get critiqued on their assignments, and learn more about audio techniques.
    • Remembering our February Graduates

      Last week ended with a touching graduation ceremony to send off our newest graduating class. Congratulations to our students who are just beginning their wonderful adventures in photography!

    Our Video for the Week of 03/03/2014

    » Watch more videos.

  • Week of February 24, 2014

    Todd Verlander photo
    Snowy days don't keep our students down! A little warm coffee, and they are back to shooting assignments on location in beautiful New England.

    Week of February 24, 2014 Highlights

    • Northfield Field Trip

      Students from the October 2014 class practice finding great outdoor light on a field trip to Northfield this week.
    • Phase III Review

      The June class turns in their Phase III body of work this week, and students hear a group critique in the auditorium.
    • Guest Lecturer: Chris Medina

      Alumnus Chris Medina joins us this week to talk about in the ins and outs of being a Digital Tech.
    • Guest Lecturers: Becca and Kat

      Another pair of alumnae, Becca and Kat share their experiences opening their own portrait studio with our current students.
    • Graduation!

      We will hold a graduation ceremony for one group of students who are ready to start their careers in professional photography!
  • Week of February 17, 2014

    David Turner photo
    Students from the October class of 2014 spend a lot of time working on their assignments on location.

    Week of February 17, 2014 Highlights

    • Final Year-End Portfolios Due

      Students from the February class of 2014 will be submitting their FINAL, Year-End Portfolios this week.
    • Portfolio Review

      An esteemed panel of judges will evaluate and provide feedback for students graduating this month. The panel consists of our own Artist-in-Residence Gregory Heisler, NYC commercial photographers Lois Greenfield and Simon Alexander, and Boston-based Scott Zuehlke.
    • Field Trip to Shelburne Falls

      October graduates spend the day exploring color in Shelburne Falls this week.
    • Career Business Plan

      The June graduates turn in their first draft of their Career Business Plans this week.
  • Week of February 10, 2014

    Todd Verlander photo
    Students from the new class brave the elements while shooting on location.

    Week of February 10, 2014 Highlights

    • Faculty Review of Final Portfolios

      Students from the February class of 2014 turn in their Year-End Portfolios for faculty to review on Monday of this week.
    • Business Communications

      Students from the June 2014 class continue their public speaking practice, with a new assignment to present the work of a photographer who has had a significant impact on the field of photography.
    • Career Business Planning

      The June students have classes on the financial section of their Career Business Plans, as well as a work lab to discuss their plan with instructors.
    • Motion and Animation

      The October 2014 class gets a lesson on how to create images that freeze and show motion in their studio this week.
  • Week of February 03, 2014

    Students work on perfecting their lighting in the Portrait Studios, using instructor Tony Downer as a stellar model.

    Week of February 03, 2014 Highlights

    • Phase III Studios

      Students from the June class of 2014 continue to work on creating images for their Phase III portfolios.
    • Phase IV Studios

      The February graduates have one week before they turn in their final Year-end Portfolio for faculty review.
    • Career Business Planning

      The June class has classes in marketing and self-promotion this week, which will help as they develop their Career Business Plans.
    • Amherst Field Trip

      The new class gets a taste of New England weather as they travel to Amherst on a field trip this week.
  • Week of January 27, 2014

    Amelia styles and lights a shoot in the Portrait Studio, with help from Carlos and Ness.

    Week of January 27, 2014 Highlights

    • Phase III Studios

      Students from the June class of 2014 jump into planning and shooting for their Phase III portfolios.
    • Phase IV Studios

      The February graduates are in high gear, as they work on their year-end final portfolio projects.
    • Career Business Planning

      Both the February and the June classes are working on different stages of their post-Hallmark career planning, with classes and work labs in writing a Career Business Plan.
    • Northampton Field Trip

      Our new group is getting a lesson on lenses this week. They travel to Northampton on a field trip to shoot some of their assignments.
    • Guest Video Lecturer

      Victor Ha from the MAC Group joins Hallmark instructors this week, providing a comprehensive look at video and professional workflow.
  • Week of January 20, 2014

    Tony Downer photo
    Digital instructor Braden Chattaman goes over print quality and retouching during Joe's mid-Phase IV

    Week of January 20, 2014 Highlights

    • Phase II Final Review

      Students from the June class of 2014 finish up Phase II with a bang, and have a group critique of their Phase II Final Assignment.
    • Alumni Roundtable

      Hallmark welcomes a panel of distinguished alumni, who discuss the current state of the industry and field questions from students.
    • Phase III Begins

      Students from the June 2014 class kick of the third Phase of the program, with a complex assignment consisting of a portfolio of images and a detailed Career Business Plan.
    • Guest Stylist

      New York City stylist Diana Baltazar gives a presentation on the ins and outs of wardrobe styling to the entire student body.
  • Week of January 13, 2014

    Amelia from the June 2014 class works on a still life in the Commercial Studio.

    Week of January 13, 2014 Highlights

    • First Day of Classes

      On Monday, students from our October 2014 join us for their first day of class.
    • Phase IV Meetings

      Students from the February 2014 class continue to work on their year-end portfolio. This week, they have individual meetings with a panel of instructors to review their progress.
    • Phase II Final Assignment

      Students from the June 2014 class are wrapping up Phase II with a final assigment that shows off all of their skill with studio and portable strobes.
    • Guest Stylist

      Alumna Rikki Snyder works with students in the February 2014 class on propping and styling for commercial shoots.
  • Week of January 06, 2014

    They're Back! Pictured, students from our February 2014 & June 2014 classes arrive back from their Winter Break and line up to return lights, lenses and more to the Equipment Room.

    Week of January 06, 2014 Highlights

    • Students Return From Winter Break

      On Monday, students from our February 2014 and June 2014 Classes return from their Winter Break and jump right back into a full day of classes.
    • Pet Photography

      It's that time of the program again when Hallmark's Pet Portrait Master, Tony Downer, will host some 4-legged friends for his pet photography lecture. Students from the February 2014 Class will learn some of the secrets to creating beautiful portraits of all types of animals during a live demonstration.
    • Portrait & Commercial Studios

      Students from the June 2014 Class will be busy in the Portrait & Commercial Studios this week. In the Portrait Studio students will be experimenting with alternative portrait lighting while in the Commercial Studio students will be introduced to food photography and how to style a food shoot.
    • Welcome October 2014 Class!

      This week our new October 2014 students begin their Hallmark career with a three-day orientation. While attending Orientation Workshops each of the three mornings, new students will get to know one another, instructors, the facilities and members of our February & June 2014 classes. Each of the three afternoons will feature lectures by three incredible photographers including Onne van der Wal, Monte Isom and our very own Artist-in-Residence, Gregory Heisler.
  • Week of December 30, 2013

    Wishing you a safe and happy New Year!

    Week of December 30, 2013 Highlights

    • Winter Break

      Students from both classes are enjoying a much-deserved break this week. Classes resume on January 6th.
  • Week of December 23, 2013

    Happy Holidays!

    Week of December 23, 2013 Highlights

    • Winter Break

      Students from both classes are enjoying a much-deserved break. Classes resume on January 6th.
  • Week of December 16, 2013

    Jessica from the February class of 2014 in the Portrait Studio working on images for her final portfolio.

    Week of December 16, 2013 Highlights

    • Speeches

      As part of their ongoing public speaking class, the June class of 2014 make presentations on different careers in the field of professional photography.
    • Intro to Speedlites

      Instructors Gregory Heisler and David Turner introduce the June 2014 class to Speedlites for their Canon 5DMIII.
    • Commercial Studio

      In the Commercial/Tabletop Studio this week, students learn how to light reflective metal.
    • Portrait Lighting

      In the Portrait Studio this week, students from the June class of 2014 learn how to execute the perfect Public Relations headshot, and are also challenged to make some creative portraits of their choice.
    • Fashion Photograpy

      The February class of 2014 continue to learn Fashion Photography, with a Fashion Editorial studio class.
    • Phase IV Portfolio

      Students from the February class of 2014 continue to work hard on their final, year-end portfolio.
  • Week of December 09, 2013

    Tony Downer
    Students from the February class of 2014 start the last Phase of the program, and will be working hard on their Year-End Final Portfolios from here on out.

    Week of December 09, 2013 Highlights

    • Aerial Field Trip

      Students from the class of 2014 will brave the skies this week, as they go up in a fixed-wing aircraft to experience the wonders of aerial photography.
    • Location Lighting

      While at the airport, students spend the day learning how to balance ambient light and strobe, creating moody environmental portraits.
    • Fashion Photography

      Instructor David Turner leads students in a class on Fashion Photography in advertsing.
    • Portrait Lighting

      In the Portrait Studio this week, students from the June class of 2014 learn how to properly use accent and separation lights.
    • Commercial Studio

      In this commercial/tabletop studio this week, students learn the different ways to light glassware and other translucent subject matter.
  • Week of December 02, 2013

    Tony Downer
    In the final day of Claire Rosen's workshop, student groups present their mood board, concept and final image to the class for group feedback and critique.

    Week of December 02, 2013 Highlights

    • Constructed Image Workshop

      All students take part in a fantastic 3-day workshop lead by Claire Rosen, an amazing fashion/commercial/fine art photographer from New York City.
    • Phase IV Begins

      This week starts the beginning of the final Phase for students in the February class of 2014.
    • Portrait Lighting

      Students from the June class of 2014 are back in the portrait studios this week, adding one more light to their repertoire.
    • Commercial Still Life

      In the commercial/tabletop studio, students from the June class of 2014 learn how to conceive, craft and create a still life image. They continue learning how to navigate a large format 4x5 camera.
  • Week of November 25, 2013

    Student Jessica works on a on a fantastic reflective metal shot with instructor Tony Downer's help.

    Week of November 25, 2013 Highlights

    • Personal Submissions

      Students from the February class of 2014 have open studio days this week to work with instructors on a series of images that they will add to their overall portfolio.
    • Thanksgiving Recess

      Both groups take a much-needed break this week to celebrate Thanksgiving with their families and loved ones.
  • Week of November 18, 2013

    Tony Downer
    Students volunteered their time this past weekend and photographed families, kids and pets at Hallmark's annual Family Portrait Day, raising thousands of dollars for the United Way.

    Week of November 18, 2013 Highlights

    • Studios Continue

      Now that they are oriented to the studios, students from the class of June 2014 work on another assignment in both the Portrait and Commercial studios to learn how to control light.
    • Creating Light

      Using continuous light sources, students also learn about how the color and direction of light affects the feel of an image.
    • Business Communication

      Students from the February class of 2014 present speeches this week on photographers who have made a significant impact on their specific photographic field.
    • Aerial Lecture

      Students from the June 2014 class are introduced to aerial photography, and will go on assignment in a small fixed-wing aircraft when they return from Thanskgiving break.
    • Critique

      While continuing to work on the second half of their Phase III assignment, students from the February class of 2014 get invaluable critique and feedback from instructors on their progress.
  • Week of November 11, 2013

    Tony Downer photo
    Lauren from the February class of 2014 waits patiently in the auditorium for her individual career conference with a panel of instructors.

    Week of November 11, 2013 Highlights

    • Phase I Final Review

      Facutly review and critique Phase I Final assignment work from the June 2014 class.
    • Student Career Conferences

      Students from the February 2014 class continue their individual Career Planning meetings this week. A panel of instructors will review their work to date, and discuss their personal Career Business Plan.
    • Business Communication

      Working in groups, students from the February 2014 class work on formal presentations of photographers who have had a significant impact in their photographic field.
    • Moving into the studios

      Students from the June 2014 class have their first classes in the portrait and commercial studios, learning lighting patterns and how to look at light.
    • Family Portrait Charity Event

      Students and faculty prepare for Saturday's Family Portrait Event to benefit the United Way, which will be held on Saturday, November 16th from 10-3pm at Hallmark's Educational Center.

    Our Video for the Week of 11/11/2013

    » Watch more videos.

  • Week of November 04, 2013

    Students, alumni, faculty and honored guests come together to help celebrate the release of our Artist-in-Residence Gregory Heisler's wonderful new book "Gregory Heisler: 50 Portraits, Stories and Techniques from a Photographer's Photographer."

    Week of November 04, 2013 Highlights

    • Phase III Assignment

      Students from the February class of 2014 are putting the finishing touches on their big Phase III portfolio assignment.
    • Phase I Final Assignment

      Students from the June 2014 class are hard at work on their first big assignment. The Phase I Final Assignment challenges students to demonstrate everything that they have learned in the first quarter of the program.
    • Student Career Conferences

      Students from the February 2014 class sit down for individual Career Planning meetings this week. A panel of instructors will review their work to date, and discuss their personal Career Business Plan.
    • Getting ready for Studio Lighting

      Students are introduced to both the portrait and commercial studios, and learn the layout of the studios, grip gear, and lighing equipment in each area.
  • Week of October 28, 2013

    Student/artists watch as instructor Rich Barnes demonstrates finding the perfect outdoor light for portraiture.

    Week of October 28, 2013 Highlights

    • On Location: Northfield Field Trip

      Students from the June class of 2014 take their lighting skills on the road this week, as they practice working with outdoor light on a field trip to Northfield Reservoir.
    • Career Business Planning

      This week students from the February class of 2014 put the finishing touches on their Career Business Plan before turning it in for review. For this complex assignment, students are required to outline a plan, research, describe marketing ideas and look at financial data for working in the photographic field of their choice. They will get feedback on their overall Career Business Plan, and will continue to their research, to get a jump on working in the industry after graduation.
    • Finishing up Phase III Portfolio

      Our February class of 2014 will also keep working on their Phase III assignment; a mini-portfolio of different types of assignments that represent their understanding and control of the technical and artistic skills that they have learned throughout the program so far.
    • On Location: Halloween at Mike's Maze

      All students will get a treat this Thursday, as we take the group to photograph at Mike's Maze in Sunderland, MA for some Halloween fun! Students will enjoy solving problems in the Salvador Dail Maze while they shoot an on-location assignment. This maze also has a walk-in camera obscura, which is right up our alley! (http://mikesmaze.com)
    • Phase I Final

      Students from the June class of 2014 will get their Phase I Final assignment this week, which recaps all of the lessons learned throughout the first seven jam-packed weeks of classes.
  • Week of October 21, 2013

    Final Portfolio Review! Last week, students from the October 2013 class turned in their final, year-end portfolio, and spent the day with a stellar panel of guest reviewers. A dream team of Andrew Eccles, Gregory Heisler, Bobbi Lane and Scott Zuehlke provided critical analysis and invaluable feedback on each portfolio.

    Week of October 21, 2013 Highlights

    • Final Week for our October 2013 Class

      In their final week at Hallmark, students from the October 2013 class will attend a few more fun and advanced classes to complete their ten-month journey. Classes will include Resume Writing, Digital Tech and Photographing Flowers with David Turner.
    • Graduation

      On Thursday, our students from the October 2013 Class will celebrate the achievements of their 10-month journey with a very special graduation ceremony to be held at the Greenfield Country Club. Hallmark is thrilled and honored to welcome 2001 alum Mike Ehrmann as this year’s keynote speaker. Mike’s incredible career in sports photography includes capturing amazing images from the sidelines of the Super Bowl, World Series, NBA Finals and the 2012 London Olympic Games.
    • On Location: Shelburne Falls

      Our June 2014 Class will continue their series of Photo Field Trips this week when they travel to scenic Shelburne Falls, Massachusetts. There, students will be working with one another on their first color assignment and focusing on the relationship between warm and cool color combinations.
    • Phase III Final Portfolios

      Meanwhile, the February 2014 Class will be busy balancing their week between working on the Phase III Final Portfolio images and attending a variety of classes including Digital Tech, Imaging Workflow and Video.
    • Trip to NYC: PhotoPlus Expo

      On Friday, all three of our classes will travel together on a bus headed for New York City where they will attend PDN’s annual Photo Plus Expo. Students will have a chance to meet new people and vendors from the photography industry, attend Photo Talks by leading professionals and check out the latest and greatest products on the market for professional photographers.
  • Week of October 14, 2013

    Last week, students from our new June 2014 Class were back on location to complete their composition portrait assignment. Pictured, instructors Todd and Chat work side-by-side with students Ness and Karly and review some of the portraits they captured in downtown Amherst.

    Week of October 14, 2013 Highlights

    • June 2013 Class Make Their First Prints

      This week our June 2014 Class kicks off its 5th week here at Hallmark with an Imaging Workflow class where they will make their very first prints. On Tuesday, instructor Braden Chattman will review how to make test images as well as final 8”x10” prints.
    • Introduction to Video

      Students from the June 2014 group will also be continuing their Introduction to Video classes with instructor Adam Quiros. Students will have an opportunity to show the progress they have made in their first video assignment and begin to learn more functions and techniques to improve their next assignment.
    • Location Lighting Lecture

      On Tuesday, The February 2014 Class will have a very exciting Location Lecture with Hallmark’s Artist-in-Residence, Gregory Heisler. Gregory will lead a lecture full of techniques that focus on the finessing of light during a studio portrait.
    • In the Studios for Phase III

      Students from the February 2014 Class will also be busy in the studios this week creating the portraits and still-life photographs they will submit for their Phase III Final Portfolio. The Phase III Final Portfolio is a collection of 10 photographs that will not only reflect the techniques students have learned thus far but also allow them to express their creativity.
    • Year-End Final Portfolio Review

      Finally, students from our October 2013 Class will be submitting their Year-End Final Portfolios to be reviewed by our distinguished panel of professional photographers. Each student will have his or her 24 final images individually scored and carefully critiqued by Andrew Eccles, Scott Zuehlke and Bobbi Lane.
  • Week of October 07, 2013

    Last week students from our February 2014 Class traveled to the former First National Bank of Greenfield, Massachusetts for one of the most unique and exciting location studios they will experience during their ten-month program here at Hallmark. Pictured, instructors Gregory Heisler and David Turner demonstrate techniques on incorporating a subject into a large open space for an editorial type portrait.

    Week of October 07, 2013 Highlights

    • Year-End Final Portfolios

      The week is kicked off with one of the most exciting moments in the 10-month Hallmark journey. On Monday, students from the October 2013 Class submitted their Year-End Final Portfolios. The faculty will review this collection of 24 images before students have a chance to revise their photographs and prepare them for final review by a panel of three distinguished photographers.
    • Business Preparation Classes

      Later in the week our students from the October 2013 group will attend some of their final business classes in preparation for their first steps into the photography industry. Instructor Shelley Nicholson will work with students on successful interviewing tactics while Director of Education Lisa Robinson will lead a class focused on the taxes involved in running a photography business.
    • Phase III Final Portfolios

      Students from the February 2014 Class will be focusing much of their twenty-first week on planning and creating the photographs they will submit for their Phase III Final Portfolio. They will also be busy in the Design Lab where they will be learning how to design backgrounds for their commercial still life photographs.
    • On Location: Amherst, Massachusetts

      Our June 2014 Class will begin their fourth full week of classes with a critique of their most recent location photographs. Instructors Richard Barnes and Tony Downer will meet in the auditorium with students to review their assignments shot in downtown Northampton last week. Later in the week students will continue their series of photo field trips when their travel to Amherst, Massachusetts to complete an assignment focused on Composition.
    • New Classes for the June 2014 Class

      Later in the week students from the June 2014 group will also have a variety of new classes.  These classes will include Record Keeping, Stock Photography, Critical Theory, Visual Arts and Photo History.
  • Week of September 30, 2013

    Last week our our new June 2014 Class continued its series of Photo Field Trips when they traveled to downtown Brattleboro, Vermont. Pictured, students from the June 2014 Class enjoy the fall weather while working alongside instructors to capture photographs for their contrast and composition assignment.

    Week of September 30, 2013 Highlights

    • Photo Critique and Location Trips

      On Monday our new June 2014 Class kicks off their third week of classes with a photo critique. Students will come together in Hallmark’s auditorium with instructors Chat, David and Tony to review the photographs they captured during last week’s location trip to Brattleboro, Vermont. Later in the week the class will head back out on location when they travel to downtown Northampton, Massachusetts to continue their series of photo field trips.
    • Final Career Business Plans

      Also on Monday, our October 2013 Class will be submitting the final drafts of their Career Business Plan. These Business Plans are an essential part to the preparation of successfully entering the photography industry. Submitting the plans also means they are one step closer to completing their Year-End Final Portfolios, which are due next Monday.
    • Business Classes

      Our February 2014 Class are now in week two of Phase III and will begin to attend more classes that focus on the business aspects of being a professional photographer. This week business classes will include lectures in Marketing, Current Studio Operations and Business Writing.
    • Guest Lecturer: Cristopher Lapp

      Later in the week Hallmark’s Guest Lecture Series continues with a presentation from Cristopher Lapp. Cristopher will speak with all three of our current Hallmark classes about his incredible career in Los Angeles photographing for top fashion brands, celebrities and his personal projects with The Braille Institute for the Blind and the Camp Laurel Foundation.
    • Guest Lecturer: Paige Pollack

      On Friday, our three classes will all finish off the week with another Guest Lecture Presentation from Paige Pollack. Paige has been a Foley and ADR (Added Dialogue Replacement) Artist in Hollywood for over 30 years. Her extensive work in Sound Design includes a list of over 500 films and television shows including "The Sopranos", "Southpark", "White Collar", "Bones". "American Pie" and "The Great Gatsby" just to name a few.
  • Week of September 23, 2013

    The February 2014 Class will submit their second Final Portfolio on Monday and students are working hard in the Commercial Studio to perfect their mandatory still life assignment. Pictured, student Jessica makes a few small adjustments to her set with some help from instructor Chat Sirichanvimol.

    Week of September 23, 2013 Highlights

    • Phase II Final Portfolios

      On Monday our February 2014 Class will kick off their 19th week here at Hallmark by submitting their Phase II Final Portfolios. Students have spent the previous weeks planning and perfecting 5 photographs that reflect their skills in the Portrait Studio, Commercial Studio and on location photography.
    • Phase III Begins

      Later in the week students from the February 2014 class will transition in the Phase III with a number of business classes. These classes will focus on Brand Management, Business Communication, Web Site Design and the development of their Career Business Plan.
    • On Location: Brattleboro, Vermont

      Our June 2014 Class will begin their 2nd week of classes with a variety of lectures, photo practicals and their second location trip. This week they will head to Brattleboro, Vermont to capture photographs that focus on light and composition.
    • Phase IV Countdown

      The Countdown is on for our October 2013 Class who will be submitting their Year-End Final Portfolios is less than 2 weeks. After one-on-one meetings with instructors last week students will be focusing on their remaining shoots and the process of editing and printing their 24 final images.
    • Guest Lectures: Melissa Mullen & Molly Baxter

      Students from the October 2013 Class will also have class with two guest lecturers this week. Melissa Mullen will continue her series on Professional Wedding Photography while Molly Baxter will lead a portrait lecture focusing on school and team sports photography.
  • Week of September 16, 2013

    On Friday, students from all three of our classes gathered together in Hallmark's auditorium for a presentation by special guest lecturer Clay Patrick McBride. Pictured, Clay speaks to Hallmark students about his incredible career that has included projects with music stars like Metallica, Kid Rock, Green Day and Jay-Z.

    Week of September 16, 2013 Highlights

    • First Classes for the June 2014 Class

      After last week’s three-day orientation our new June 2014 Class returns this week for their very first classes. Students from the June 2014 group will be introduced to many basic photography principles including the elements of exposure, using a light meter and many of the functions on their newly issued Canon 5D Mark III.
    • On Location: Greenfield, Massachusetts

      Students from the June 2014 Class will also travel to Greenfield, Massachusetts for their first location field trip. There, they will use their newly acquired knowledge and cameras to capture portraits of one another that focus on using various lighting ratios.
    • Phase II Final Portfolios

      This week the February 2014 Class will be focusing much of their time on completing their Phase II Final Portfolio. Students will be busy photographing, retouching and printing five assigned photographs including studio portraits, environmental portraits and commercial still lifes.
    • Year-End Final Portfolios

      With just a few weeks left before submitting their Year-End Final Portfolios the October 2013 Class will be concentrating on capturing their 24 mandatory and elective photographs. Later in the week, students will have a critique where they will have an opportunity to gather opinions and advice from their instructors on the photographs they have captured thus far.
  • Week of September 09, 2013

    Students from the October 2013 Class continued their series of location lighting trips last week when they traveled to a very unique residence called the Round House in Colrain, Massachusetts. Pictured, Hallmark's Artist-in-Residence Gregory Heisler has some fun with the students while going over techniques on how mimic natural sunlight with the use of strobes.

    Week of September 09, 2013 Highlights

    • On Location: Greenfield, Massachusetts

      The October 2013 Class will kick off their 35th week here at Hallmark when they continue their series of On-Location classes. This week students will head to Greenfield, Massachusetts with instructors Gregory Heisler and David Turner for a hands-on lecture at the YMCA.
    • Phase IV Meetings

      Students from the October 2013 Class will also have their Phase IV meetings this week. These meetings are an opportunity for students to meet one-on-one with the faculty, show their progress and discuss their plan to complete their Year-End Final Portfolio.
    • Welcome Back February 2014 Class

      This week we welcome back our February 2014 Class from their two-week Summer Break. Students will jump right back into a variety of classes including Portrait & Commercial Lectures, Location Studio, Web Site Design and a Video Class.
    • Orientation for June 2014 Class

      On Wednesday, we will welcome our new June 2013 Class to Hallmark. The new class will take part in an exciting three-day orientation that will include meeting their new classmates and faculty, and introduction to the equipment and facilities at Hallmark and special presentations from Artist-in-Residence, Gregory Heisler as well as guest lecturers Barbara Bordnick and Clay Patrick McBride.
  • Week of September 02, 2013

    Students from the October 2013 Class continued their series of location lighting classes last week when they traveled to the former Strathmore Papermill in downtown Turners Falls. Pictured, student Marina (left) prepares to photograph fellow classmates Missy & Victoria with some help from Artist-in-Residence Gregory Heisler and fellow classmates Adam and Nashoba.

    Week of September 02, 2013 Highlights

    • In the Portrait Studio

      The October 2013 Class begin their 34th week here at Hallmark in the Portrait Studio with instructors Tony Downer and Rich Barnes. The two instructors will be assisting and providing advice to students as they capture studio portraits that will be featured in their Year-End Final Portfolio.
    • Location Shoot

      Students from the October 2013 group will also continue their series of Location Shoots this week. Hallmark’s Artist-in-Residence, Gregory Heisler, will once again bring the class to a new environment where they will continue to learn advanced lighting techniques and create some unique editorial type portraits.
    • Business Classes

      With less than 2 months before graduation students from the October 2013 Class will have several courses that will focus on preparing them for the business side of photography. Students will have classes and lectures in Salesmanship, Employee Relations, Imaging Workflow and Website Design.
    • Summer Break

      Our February 2014 Class begin their second week of their two-week Summer Break. We wish them all a safe trip home and the best of luck on all of their scheduled photo shoots.
  • Week of August 26, 2013

    Students from the October 2013 Class continue their series of location lighting classes this week when they travel to the former Strathmore Papermill in downtown Turners Falls. Pictured, student Marina (left) prepares to photograph fellow classmates Missy & Victoria with some help from Artist-in-Residence Gregory Heisler and fellow classmates Adam and Nashoba.

    Week of August 26, 2013 Highlights

    • Concept & Styling Lecture

      The October 2013 Class will start the week off with a Concept & Styling lecture with instructor David Turner. In the first part of the lecture David will discuss how to create a story when photographing for a fashion campaign through the use of lighting, background and clothing. In the second part of the lecture he will switch gears and review techniques to capture an award-winning wedding portrait in any environment.
    • On Location: Strathmore Paper Mill

      On Wednesday, students from the October 2013 Class will continue their series of location lectures and shoots when they travel to the Strathmore Paper Mill in downtown Turners Falls. There, Hallmark's Artist-in-Residence, Gregory Heisler, will teach the class more techniques used to capture successful environmental portraits before the students take on their location assignment.
    • Phase IV Portfolios

      With Phase IV in full swing students from the October 2013 Class will also be taking the next steps toward successfully completing their Year-End Final Portfolios. Students will be busy shooting in the Portrait & Commercial Studios, creating layouts in the Design Lab, and retouching their photographs in Hallmark's Imaging Theatre.
    • Summer Break

      Our February 2014 class begins their two-week Summer Break this week. We'd like to wish all of our students safe travels home and best of luck on all of their upcoming photo shoots!
  • Week of August 19, 2013

    The February 2014 Class finished off their 13th week at the Northampton Airport for their "Fly Day" location trip. Not only did students have an opportunity to go up in an airplane to shoot aerial photographs but they were also introduced to the magic of shooting portraits with strobes on location. Pictured (from left to right), Jessica, Olivia, Sarah and Sami work together to capture their first on-location strobe assignment.

    Week of August 19, 2013 Highlights

    • Phase IV Begins

      After last week’s Phase III APS Review and several Planning & Preparation classes, it’s onto to Phase IV for our October 2013 Class. Students will be hard at work in the studios and on location this week to begin capturing photographs for their Phase IV Final Portfolios.
    • Video Production

      Students from the October 2013 Class will also continue to work on their video skills with Guest Lecturer Adam Quiros this week. Students will be working on their on-going video project as well as learn more audio and visual techniques to give their videos a polished look.
    • High-Speed Photography

      Meanwhile, the February 2013 will have an exciting lecture in the Commercial Studio. Instructor Chat Sirichanvimol will review tips and techniques that focus on successfully capturing high-speed photography including freezing a moving object for a product still life.
    • Guest Lecturer: Jack Reznicki

      Later in the week Hallmark will welcome back photographer, author and former president of Professional Photographers of America, Jack Reznicki as part of our Guest Lecture Series. Jack will not only speak about his successful photography career but also lead a lecture on the importance of knowing your rights as a photographer and being an active advocate in the profession.
  • Week of August 12, 2013

    Students from the February 2014 Class are becoming more advanced in video production with several video lectures and hands-on classes this week. Pictured, guest lecturer Adam Quiros reviews some audio techniques with student Dan during a video class in Hallmark's Video Editing Lab.

    Week of August 12, 2013 Highlights

    • Phase III Personal Submissions

      Week 31 kicks off with students from our October 2013 Class handing in their Phase III Additional Personal Submissions. In recent weeks students have been capturing, editing and printing a collection of 8 photographs, including a self-portrait, that reflects the type of photography they will pursue upon graduation.
    • Phase IV Final Portfolio Assignment

      The October 2013 group will continue their week with Production & Planning classes where they will receive their Phase IV Final Portfolio Assignment. Students will have an opportunity to begin laying out their plan to successfully complete a portfolio of 24 images to be reviewed by a panel of 3 top photographers in October.
    • Photography Lectures

      The February 2014 Class will attend a variety of classes throughout their thirteenth week here at Hallmark. Classes will include lectures in the Commercial and Portrait Studios, a Design Class, and business lectures focusing on Marketing Analysis and Communication.
    • On Location: Aerial Photography Trip in Northampton, Massachusetts

      Students from the February 2014 Class will finish their week off with one of the most exciting location trips of the year when they travel to the Northampton Airport in Northampton, Massachusetts. Students will first take to the skies for a plane ride over the Pioneer Valley to capture aerial landscape photography. After their plane ride they will come back down to earth where they will be introduced to portable strobes and capture some very dynamic environmental portraits.
  • Week of August 05, 2013

    The Week of August 5, 2013
    After a lecture with instructor Chat Sirichanvimol, students from the February 2014 Class continue to practice new lighting techniques in the Commercial Studio. Pictured, student Jessica captures an environmental still life in one of the 16 commercial bays here at Hallmark.

    Week of August 05, 2013 Highlights

    • Video

      The October 2013 Class kicks off week thirty in Hallmark’s Video Lab. Students will be working with guest lecturer Adam Quiros on new techniques for shooting and editing video footage.
    • Phase III Additional Personal Submissions

      Students from the October 2013 group will also be capturing the final images that will be submitted next week for their Phase III Additional Personal Submissions. The Phase III APS assignment will reveal the field of photography that each student is looking to pursue upon graduation from Hallmark.
    • Landscape Photography Trip

      The February 2014 Class will begin their twelfth week with an exciting field trip to Amherst Massachusetts with instructor Michael Zide. Michael will bring the class on location where they will learn and practice the art of landscape photography.
    • In the Portrait Studio

      Later in the week, students from the February 2014 group will have a series of lectures in the Portrait Studio. Instructor Rich Barnes will lead hands-on lectures that will focus on multiple subject portraits, posing, and studio lighting techniques. Students will also receive their first family portrait assignment.
    • Guest Lecture: Melissa Mullen

      Also this week, Hallmark will welcome back Wedding & Portrait Photographer and 2001 alum, Melissa Mullen, as part of our on-going Guest Lecture Series. Melissa will speak about her path from Hallmark student to successful wedding photographer and lend advice to both the October 2013 and February 2014 classes.
  • Week of July 29, 2013

    The Week of July 29, 2013
    Last week was Pet Photography Week here at Hallmark and students from our October 2013 Class had an opportunity to work with instructor and resident pet photography expert, Tony Downer, to capture unique portraits of some four-legged friends. Pictured, Tony captures a group photo of the October 2013 Class along with Coco and Mr. Chips.

    Week of July 29, 2013 Highlights

    • Fashion Photography

      Week Twenty-Nine kicks off with the October 2013 Class continuing to learn advanced techniques in Fashion Photography.  Instructor David Turner will once again lead a hands-on lecture where students will be introduced to Advertising Fashion.
    • Phase III Additional Personal Submissions

      Students from the October 2013 Class will also be busy working on their Phase III Additional Personal Submissions. The Phase III APS gives each student the opportunity to explore and create images that will reflect the field of photography they are interested in pursuing upon graduation.
    • Business Classes

      In their 11th week here at Hallmark Students from the February 2014 Class will begin to have classes that introduce them to the business side of professional photography. Students will attend lectures and work labs focusing on Pricing, Finance and Business Communication.
    • Guest Lecturer: Matthew Cavanaugh

      The February 2014 Class will finish the week off with their first class on Photojournalism with guest lecturer Matthew Cavanaugh. Matthew is an award-winning photographer with almost 20 years of experience. He spent a number of years covering the White House and documenting historic events including the election and inauguration of President Barack Obama.

    Our Video for the Week of 07/29/2013

    » Watch more videos.

  • Week of July 22, 2013

    The Week of July 22, 2013
    The February 2014 Class are being introduced to basic lighting techniques this week. After a lecture on Thursday students get hands-on during a practical on Friday. Pictured, student Olivia captures a portrait of fellow classmate Joe with some assistance from Hallmark's Artist-in-Residence Gregory Heisler and classmate Charlie.

    Week of July 22, 2013 Highlights

    • Phase III Final Portfolios

      Week Twenty-Eight kicks off with the October 2013 Class submitting their Phase III Final Portfolios. Students have been working hard in recent weeks to complete 16 images including studio portraits, commercial products shots, environmental portraits and other mandatory photographs for their third portfolio assignment.
    • Pet Photography

      The October 2013 group will continue their week with an exciting class on Pet Photography. Hallmark’s resident pet photography expert, Tony Downer, will review techniques and secrets to working with all types of animals during a live demonstration with some four-legged friends.
    • Location Lecture

      Students from the February 2014 Class will be introduced to using speed-lights this week. Instructor David Turner will lead a location lecture and practical focusing on capturing environmental portraits using an off-camera flash.
    • Portrait & Commercial Lectures

      The February 2014 group will finish off their tenth week here at Hallmark in the Portrait and Commercial Studios. In the Commercial Studio students will be introduced to incorporating props to their product photography. Meanwhile, in the Portrait Studio instructor Tony Downer will go over the use of fill light.

    Our Video for the Week of 07/22/2013

    » Watch more videos.

  • Week of July 15, 2013

    The Week of July 15, 2013
    The February 2014 Class had its first Portfolio Review on Friday. Students gathered in the auditorium where they had an opportunity to view each other's Phase I Final Portfolios and have their images critiqued by instructors. Pictured, instructor Dick D'Alessandro reviews the commercial product shots submitted by students for their first portfolio assignment.

    Week of July 15, 2013 Highlights

    • Career Business Plans

      Week Twenty-Seven kicks off with the October 2013 Class submitting their Career Business Plans. The Career Business Plan is a vital part in preparing for a student’s career in professional photography and lays out the initial steps upon graduation From Hallmark.
    • On Location: Greenfield, Massachusetts

      Later in the week students from the October group will travel to Greenfield, Massachusetts for a location shoot at Wilson’s Department Store. Students will work with Artist-in-Residence, Gregory Heisler to capture environmental portraits in this very unique location.
    • Portrait & Commercial Studios

      After successfully submitting their first portfolio last week, students from the February 2014 Class will be introduced to working in the studios this week. In the Commercial Studio students will have a lecture and assignment focusing on lighting and photographing round objects. Meanwhile, in the Portrait Studio, students will learn different lighting patterns and how to use strobe lights.
    • Lighting Lecture

      The February 2014 group will finish off their ninth week with a lighting lecture. Artist-in-Residence, Gregory Heisler will introduce students to shaping light for a portrait using subtle techniques and simple lights that can be found at any local hardware store.

Accredited by the Accrediting Commission of Career Schools and Colleges
Licensed by The Commonwealth of Massachusetts Division of Professional Licensure, Office of Private Occupational School Education
Financial Aid available to those who qualify
Hallmark Institute of Photography, 241 Millers Falls Road • Turners Falls MA 01376
Phone 413-863-2478 • Fax 413-863-4118 • info@hallmark.edu
© Copyright 1998-2014 Hallmark Institute of Photography