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What's Happening at Hallmark, Week by Week

 
  • Week of April 13, 2015

    Tony Downer photo
    Students work on building a giant scrim that will be used to photograph a car.

    Week of April 13, 2015 Highlights

    • Spring Recess

      The October graduating class begins their 2-week spring recess this week.

    • Fashion Studio

      Under instructor David Turner’s supervision, students practice photographing fashion for the advertising industry.

    • Lifestyle Shoot

      Video and still photography skills are combined in a group project that focuses on lifestyle photography.

    • Design

      Students work on designing their website, business cards and promotional pieces.

    • Salesmanship

      This class focuses on the psychology of selling, and how to ensure that your clients have a comfortable, enjoyable experience in your studio. 

    Our Video for the Week of 04/13/2015

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  • Week of April 06, 2015

    David Turner photo
    Students work on their still life table top images for their Phase IV Portfolio.

    Week of April 06, 2015 Highlights

    • Phase IV Portrait and Commercial Studios

      Students in the June graduating class contine to schedule shoots in both the Portrait and Comercial studios to create work for their Phase IV Year-End Portfolio.

    • Editorial Photography

      Drawn from his 20-year history at W Magazine, Instructor David Turner talks about the magazine industry, and what to expect when working in editorial photography.

    • Aerial Photography

      Students from the October graduating class take to the skies this week, as they complete an aerial photography assignment.

    • Photojournalism

      Guest Instructor Matthew Cavanaugh returns this week to critique students' most recent photojournalism assignment.

    • Lifestyle Shoot

      Working in teams, students assume a number of different roles to produce a large-scale lifestyle still and video photo shoot on location.

    Our Video for the Week of 04/06/2015

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  • Week of March 30, 2015

    Tony Downer photo
    Instructor David Turner lectures on fashion photography and will work with students on set during their studio time this week.

    Week of March 30, 2015 Highlights

    • Phase IV Studios

      Students from the June graduating class kick off studios for Phase IV and start work on their year-end final portfolios.

    • Guest Instructor: Craig Cohen

      Craig Cohen of powerHouse books begins a course on Personal Projects this week.

    • Design

      Students work on building their own individual web sites with design instructor Todd Verlander.

    • Guest Lecturer: Liz Washer

      Professional makeup artist Liz Washer talks with students about how the art of makeup is used in professional photography.

    • Guest Lecturer: Heath Robbins

      Boston-based food and lifestyle photographer Heath Robbins shares his knowledge, images and behind-the-scenes videos with the current class.

    • Aerial Lecture

      Students from the October graduating class learn about aerial photography before trying it out themselves!

    Our Video for the Week of 03/30/2015

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  • Week of March 23, 2015

    David Turner photo
    Claire Rosen lectures to students and gives them inspiration for their upcoming assignment.

    Week of March 23, 2015 Highlights

    • The Constructed Image workshop with Claire Rosen

      Students from both groups combine for an inspiring 3-day workshop with photographer Claire Rosen. Working in groups, Claire challenges students to brainstorm, shoot, and edit a compelling image that uses strong visual elements to tell a story.

    • Phase IV Begins

      Students from the June graduating class get their Phase IV Final Portfolio assignment this week, and start the big push toward graduation!

    • Portrait Studio

      The October graduates continue with their portrait lighting lessons. They continue practicing lighitng patterns, and add a fill light this week.

    • Tabletop Studio

      In the Commercial Studios this week, the October class learns how to photograph small products, and gets basic lessons on propping.

    Our Video for the Week of 03/23/2015

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  • Week of March 16, 2015

    Adam Balfour photo
    Students from the June graduating class take a break this week as they enjoy spring recess.

    Week of March 16, 2015 Highlights

    • Spring Recess

      The June graduating class takes a break this week and gets in a little R and R before starting on the final Phase of their journey.

    • Phase II Lectures

      The October class moves into the studios this week, as they learn the basics of studio lighting.

    • Phase I Final Review

      The October class finishes up their Phase I Final Assignment this week, and gets a group critique of the work.

    • Video

      Video classes continue this week, as Instructor Adam Quiros reviews students work with magic hour lighting, and introduces editing techniques to incorporate still images into their films.

    • Portrait Lecture

      Instructor Rich Barnes talks about the business and technique of photographing high school seniors.

    Our Video for the Week of 03/16/2015

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  • Week of March 09, 2015

    The studios were hopping over the weekend as Hallmark hosted an Open House for prospective students.

    Week of March 09, 2015 Highlights

    • Public Speaking

      Students give presentations on photographers who have had a significant impact on the photographic industry.

    • Phase III Studios and Labs

      The June graduating class is hard at work wrapping up their Phase III assignments before next week's spring recess.

    • Guest Lecturer: Andy Biggs

      Hallmark welcomes adventurer, conservationist, teacher, and outdoor photographer Andy Biggs, whose photography celebrates the African landscape and its rich wildlife, people and culture. With a deep respect and undertanding for African wildlife, Andy unfolds the world of the Serengeti, the Okavango Delta and other wildlife-rich destinations onto our doorstep with striking emotional depth. His photographic safaris allow the traveler to not only enhance their understanding of photography, lighting, and wildlife, but to develop a life-long admiration for Africa's beauty and culture. Andy's talk is sponspored by Legion paper: http://www.legionpaper.com/.

    • Architectural Interiors

      Instructor David Turner lectures on how to photograph, light and style architectural interiors for commercial use.

    • Print Lab

      Both cohorts spend time in the Print Lab this week, retouching, color-correcting and printing images for their end-of-Phase assignments.

    Our Video for the Week of 03/09/2015

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  • Week of March 02, 2015

    Tony Downer photo
    Student Career Conferences continue this week, as students meet individually with a panel of instructors to review their Career Business Plans and their Phase III portfolio work.

    Week of March 02, 2015 Highlights

    • Career Conferences

      Students wrap up their individual Career Conferences this week, and get geared up to create a small group of personal images.

    • Location Studio

      Students travel on-location with instructor David Turner to practice lighting in a number of different situations.

    • Video

      Students get a new video assignment to practice audio and editing techniques in video this week.

    • Field Trip

      Students from the October graduating class go on a field trip to Old Sturbridge Village to practice shooting on location and creating dramatic light ratios with natural light.

    • Phase I Final

      The October graduating class will get their Phase I Final assignment this week, and will have the opportunity to show off all of the skills that they have learned throughout Phase I.

    • Pet Photography

      Instructor Tony Downer goes through the ins and outs of creating a successful photo session with our favorite furry friends.

    Our Video for the Week of 03/02/2015

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  • Week of February 23, 2015

    Week of February 23, 2015 Highlights

    • Phase III Review

      Students complete their first mini-portfolio assignment this week, and have a group critique in the auditorium.

    • Photo Lecture: Color

      This week the October graduating class learns all about color, and travels to Shelburne Falls to create images with complementary and opposite colors.

    • Business Writing

      Instructor Shelley Nicholson guides students through the ins and outs of proper business writing etiquette.

    • Guest Lecturer: Michael Zide

      Hallmark welcomes Guest Speaker Michael Zide to present his stunning collection of black and white landscape photography. To view some of his work, visit: michaelzide.com

    Our Video for the Week of 02/23/2015

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  • Week of February 16, 2015

    David Turner photo

    Week of February 16, 2015 Highlights

    • Phase III Studios

      Students continue to work on booking their own Phase III shoots in the Portrait and Commercial studios, as well as on location. The entire assignment is due next week.

    • Design

      In Design class, students work with Art Director/Graphic Designer Todd Verlander on logo design for their letterhead, promo pieces and business cards.

    • Business Communications

      Public speaking takes practice. To ensure that our students get an adequate amount of practice, they are assigned another public speaking project: to research and present the work of a photographer who made a significant contribution to the field of photography.

    • Stock Photography

      The October graduating class gets an introduction to the world of Stock Photography, and an assignment to capture Winter in New England.

    • Digital Imaging

      With help from instructors, students retouch, color-correct and print images from their Phase III body of work.

    • Video

      Both groups practice their video skills this week, under the direction of Instructor Adam Quirós.

    Our Video for the Week of 02/16/2015

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  • Week of February 09, 2015

    Winter wonderland! Students and faculty enjoy what makes New England beautiful as more snow falls on Monday.

    Week of February 09, 2015 Highlights

    • Phase III Studios

      Students continue to work on booking their own Phase III shoots in the Portrait and Commercial studios, as well as on location.

    • Lifestyle Lecture

      Commercial Instructor Kemachat Sirichanvimol leads a class on lifestyle photography. Students learn how to produce carefully constructed images that capture the look and feel of spontaneous “daily life” shots.

    • Location Lighting

      Instructor David Turner takes students to a gorgeous abandandoned bank this week to practicing shooting in different types of locations.

    • Career Business Plan: Finances

      Students learn about Balance Sheets, Net Worth Statements and other financial documents they need to get in order for their personal Career Business Plans.

    • Guest Lecturer: Craig Cohen

      Craig Cohen, Executive Publisher at powerHouse Books, speaks at Hallmark this week to discuss personal projects and to begin the process of working with students to curate, design, produce and market their own photography books.

    • Amherst Field Trip

      The October graduating class discovers Amherst, MA this week as they photograph their assignment on location.

    Our Video for the Week of 02/09/2015

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  • Week of February 02, 2015

    David Turner photo
    Students got experience speaking about their work as they presented their group fashion photography projects to Guest Instructor Niki Lazaridou.

    Week of February 02, 2015 Highlights

    • Phase III Studios

      Students continue to work on booking their own Phase III shoots in the Portrait and Commercial studios, as well as on location.

    • Web Site Design

      Along with the creation of a Career Business Plan, students work on creating a fully-functioning web site that supports their business.

    • Video

      The video curriculum continues, as students are introduced to audio and camera techniques used for interviewing. 

    • Photo Lecture

      The October graduating class learns about lenses and how to choose the most appropriate lens for the job in lecture this week.

    • Northampton Field Trip

      Students from the new group shoot their assignments on the bustling streets on Northampton this week.

    • Guest Lecturer: Dani Fine

      Hallmark welcomes alumna Dani Fine to speak in the main auditorium. Dani owns and operates a bright, sunny studio in the heart of Northampton, MA, which specializes in portraits, corporate, and wedding photography. Dani’s wedding photography was picked as “best of The Knot” each year 2011 – 2014.

    Our Video for the Week of 02/02/2015

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  • Week of January 26, 2015

    Tony Downer photo
    To wrap up last week, students from both cohorts were treated to a full-blown fashion demo in the auditorium.

    Week of January 26, 2015 Highlights

    • Phase III Studios

      After going over production sheets and planning shots for their Phase III assignment, students get going on their shoots this week.

    • Brand Management

      Art Director Todd Verlander walks students through how to create a brand for their photographic business, and how to best reach their target market.

    • Current Studio Operations

      Instructor Rich Barnes discusses the psychology of selling photographic work, and how a portrait studio is run.

    • Career Business Plan

      Instructor Lisa Robinson walks students through the steps they need to accomplish in order to get started on their personal Career Business Plans.

    • Brattleboro Field Trip

      Students from the new group will brave the snowy weather this week to explore the beautiful town of Brattleboro, Vermont on assignment this week.

    Our Video for the Week of 01/26/2015

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  • Week of January 19, 2015

    David Turner photo
    Students wrapped up last week with a pizza lunch to welcome the new group and give them advice for their first day of classes on Tuesday.

    Week of January 19, 2015 Highlights

    • First Day of Class!

      The newest group of students have their first class on Tuesday of this week.

    • Phase II Final Review

      The June class of 2015 have been working hard on perfecting their Phase II Final assignment. They finish up this week with a bang, and have a group critique to discuss their images.

    • Alumni Roundtable

      Hallmark welcomes a panel of distinguished alumni, who discuss the current state of the industry and field questions from students.

    • Phase III Begins

      Students from the June 2015 class kick of the third Phase of the program, with a complex assignment consisting of a portfolio of images and a detailed Career Business Plan.

    • Fashion Demo

      Fashion Photographer Niki Lazaridou’s workshop continues, with an assignment brainstorming session, and a live fashion demo in the studios.

    Our Video for the Week of 01/19/2015

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  • Week of January 12, 2015

    Adam Quirós photo
    Students work on the video portion of their Phase II Final assignment.

    Week of January 12, 2015 Highlights

    • Phase II Final Assignment

      Students wrap up Phase II with a comprehensive assignment designed to showcase the skills they have learned throughout the phase. They will spend the week in different studios and labs to perfect their shots.

    • Orientation!

      This week our new October 2015 students begin their Hallmark career with a three-day orientation. While attending Orientation Workshops each of the three mornings, new students will get to know one another, instructors, the facilities and members of our June 2015 class.

    • Guest Lecturer: Onne van der Waal

      Hallmark welcomes Canon Explorer of Light Onne van der Waal to the main auditorium. A nautical, sailing and yacht photographer for over 20 years, Onne shows his stunning work, and talks about what it takes to work in the industry.

    • Guest Lecturer: Niki Lazaridou

      Boston-based fashion photographer Niki Lazaridou returns to Hallmark to work on an intensive fashion workshop assignment with students.

    Our Video for the Week of 01/12/2015

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  • Week of January 05, 2015

    Students are right back in the swing of things on Monday morning, as they return gear before the start of their 8am class.

    Week of January 05, 2015 Highlights

    • Portrait Studios

      Students put their lighting knowledge to the test, as they practice high-key, white-on-white lighting in the studios.

    • Commercial Studios

      The scent of freshly baked muffines fills the studios this week, as students practice the art of photographing food.

    • Location Lighting

      Speedlite lessons contine, as instructor David Turner explains how to sync multiple Speedlites.

    • Video

      Students learn how to optimize video movements to create branded product shots.

    • Digital Imaging

      Realistic portrait retouching techniques are emphasized and practiced in lab this week.

    Our Video for the Week of 01/05/2015

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  • Week of December 29, 2014

    Alexis Kennedy photo
    Wishing you and yours the happiest new year!

    Week of December 29, 2014 Highlights

    • Winter Recess

      Students have one more week of winter recess before they jump back into classes in the new year.

    Our Video for the Week of 12/29/2014

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  • Week of December 22, 2014

    Kemachat Sirichanvimol photo
    Happy holidays to you and yours!

    Week of December 22, 2014 Highlights

    • Winter Recess

      Students enjoy a much-anticipated winter recess this week, as they spend the holiday season with family and friends.

    Our Video for the Week of 12/22/2014

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  • Week of December 15, 2014

    Our student elves showed off their mad decorating skills over the weekend, as they dressed up the Portrait Studios for the holidays.

    Week of December 15, 2014 Highlights

    • Portrait Studios

      Students get creative this week, as they produce a standard head and shoulders shot and then a completely different look of the same model.

    • Commercial Studios

      Photographing things that are reflective, like metal, is always a challenge. Students learn the best approach to tackle this problem, and practice by photographing basic silverware.

    • Location Studio

      This week, students practice the art of using Speedlites off-camera.

    • Speeches

      Working in teams, students present a prepared speech to their classmates on different jobs within the photographic industry.

    • Video

      Instructor Adam Quiros critiques student assignments with the groups, and introduces the use of audio gear.

    Our Video for the Week of 12/15/2014

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  • Week of December 08, 2014

    Students are back in the studios this week learning how to use different light modifiers.

    Week of December 08, 2014 Highlights

    • Portrait Studio

      Students learn how to shape, soften and manipulate light using different types of light modifiers in this week's Portrait Studio.

    • Commercial Studio

      This week in Commercial Studio, instructor Kemachat Sirichanvimol explains the different ways to light glassware and other translucent objects.

    • Location Lighting

      Mastering the use of Speedlites is crucial for any emerging photographer. Instructor Braden Chattman introduces Speedlites, and students practice using the mobile, versatile lighting solutions.

    • Video

      Instructor Adam Quiros works with students on tricky editing components of their current assignment, which is due this week.

    • Taxes

      In order to be prepared to start the new year off right, students learn about taxes for small businesses.

       

    Our Video for the Week of 12/08/2014

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  • Week of December 01, 2014

    Shelley Nicholson photo
    Faculty get into the holiday spirit and welcome students back to school this week.

    Week of December 01, 2014 Highlights

    • Visiting Artist Gregory Heisler

      The wonderful Gregory Heisler is back again this week to teach students how to blend strobe with ambient light on location.

    • Fly Day!

      Students take to the skies this week, getting a taste of aerial photography from a small fixed-wind aircraft.

    • Studio Lectures

      Lectures continue in both commercial and portrait studios. Students are introduced to tethered shooting with Leaf Aptus 645AFD digital backs.

    • Photojournalism

      Guest instructor Matthew Cavanaugh joins us this week to talk about Photojournalism with the current class.

    • Video

      Final Cut Pro gets a workout this week, as students spend time in the lab editing their video assignments.

    Our Video for the Week of 12/01/2014

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  • Week of November 24, 2014

    Tony Downer photo
    Students wrapped up last week with an inspiring, high-energy talk from fashion photographer Niki Lazaridou, and this week they are enjoying a well deserved Thanksgiving Break.

    Week of November 24, 2014 Highlights

    • Thanksgiving Break

      Have a wonderful and save Thanksgiving holiday!

    • Workshop

      Hallmark welcomes students from Mt. Greylock State Reservation to our campus for a morning workshop and some photo fun!

    Our Video for the Week of 11/24/2014

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  • Week of November 17, 2014

    David Turner photo
    Students had fun and did a fantastic job over the weekend, raising over $2,500 in one day for the United Way of Franklin County.

    Week of November 17, 2014 Highlights

    • Location Lighting with Gregory Heisler

      Visiting Artist Gregory Heisler is back again this week to teach students the basics of how to see light and color.

    • Visual Communication

      Instructor Derrick Zellmann talks about photography as a language in his Visual Communications class this week.

    • Portrait Studios

      Students are in their second week in the Portrait Studios, and they are learning how to control fill light.

    • Commercial Studios

      In Commercial Studio this week, students are introduced to the intricacies of a 4x5 camera, and practice by photographing a product with a prop.

    • Guest Lecturer: Niki Lazaridou

      Hallmark is pleased to welcome fashion photographer Niki Lazaridou. Niki is a creative and busy freelance fashion photographer based in Boston. Throughout her career, she has collaborated with Fashion TV, Photo Vogue, and a wide variety of different fashion magazines. Her highly stylized and evocative images are buils on strong concepts. Each project allows her to showcase her own unique photographic style.

      "Photography is my passion" Niki says. "I was meant to do this. I enter a different world once I step behind the camera...and that world feels wonderful." 

      To view some of Niki's work, visit www.nikilazaridou.com

    Our Video for the Week of 11/17/2014

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  • Week of November 10, 2014

    David Turner photo
    The Imaging Theater is busy this morning, as students put the finishing touches in their Phase I Final assignment.

    Week of November 10, 2014 Highlights

    • Phase I Final Review

      Faculty review and critique Phase I Final assignment work from the June 2015 class.

    • Moving into the Studios

      Students from the June 2015 class have their first classes in the portrait and commercial studios, learning lighting patterns and how to look at light.

    • Video

      Students continue to build their video skills, as they add professional audio techniques to their skill set.

    • Family Portrait Charity Event

      Students and faculty prepare for Saturday's Family Portrait Event to raise money to benefit the United Way of Franklin, which will be held on Saturday, November 15th from 10-3pm at Hallmark's Educational Center. Students spend a fun-filled day photographing families, kids and pets, and edit the photos on the spot with the clients. 

    Our Video for the Week of 11/10/2014

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  • Week of November 03, 2014

    Abbas Ezzeddine
    This wonderful group spent the weekend shifting gears from a whirlwind trip to NYC, to planning shoots for their Phase I Final Portfolio assignment.

    Week of November 03, 2014 Highlights

    • Studios for Phase I Assignment

      For the majority of this week, students from the June 2015 class are hard at work on their first big assignment. The Phase I Final Assignment challenges students to demonstrate everything that they have learned in the first quarter of the program. The 10-part assignment culminates with a group critique of images in the main auditorium.

    • Studio Lighting

      Students are introduced to both the portrait and commercial studios, and learn the layout of the studios, grip gear, and lighting equipment in each area.

    • Print Lab

      Students log a lot of hours with Instructors Braden Chattman and Derrick Zellmann in the computer lab perfecting the color and retouching on their prints.

    Our Video for the Week of 11/03/2014

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  • Week of October 27, 2014

    Derrick Zellmann photo
    CONGRATULATIONS to our newest graduating class! We wish them luck as they start on Phase IV this week.

    Week of October 27, 2014 Highlights

    • Imaging Workflow

      Students continue learning digital workflow with Adobe Lightroom, and practice printing accurate, color-corrected images.

    • Northfield Field Trip

      Instructor Rich Barnes continues to teach students how to find and work with good light outdoors. He takes students on a field trip Northfield to practice working with great light on location.

    • PhotoPlus in New York City!

      On Thursday, students and faculty will travel together on a bus headed for New York City where they will attend PDN’s annual Photo Plus Expo. Students will have a chance to meet new people and vendors from the photography industry, attend Photo Talks by leading professionals and check out the latest and greatest products on the market for professional photographers.

    • Guest Lecturer Ty Boyce

      Wedding photographer Ty Boyce spent over 20 years building a business that is dedicated to capturing the special moments of a wedding. As a Hallmark alum, he currently works with Disney in Orlando, Florida. Ty shares his experiences and advice with students who are just starting out on their photographic journeys.

    • Phase I Final

      Students from the June class of 2015 will get their Phase I Final assignment this week, which recaps all of the lessons learned throughout the first seven jam-packed weeks of classes.

    Our Video for the Week of 10/27/2014

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  • Week of October 20, 2014

    David Turner photo
    Students enjoy the gorgeous New England fall backdrop.

    Week of October 20, 2014 Highlights

    • Color Lecture

      The focus this week is on color harmony in photographs. Instructor Todd Verlander discusses the color wheel, and the psychology of color.

    • Shelburne Falls Field Trip

      Students take a trip to scenic Shelburne Falls, where they look for different color combinations to shoot for an assignment.

    • Business Writing

      Instructor Shelley Nicholson shows students the proper way to write a business letter for maximum impact and results.

    • Stock Photography

      Students bring their ideas from the last class to be discussed and made into a production sheet for Stock Photography class.

    • Graduation!

      Congratulations to the newest Hallmark graduating class of 2014! We expect big things from these students, and are excited to watch their careers unfold. We are proud to add these accomplished photographers to our Hallmark alumni family.
       

    • Special Guest: Mike Erhmann

      Sports photographer Mike Erhmann is our Keynote speaker for graduation, and he will also spend the next morning lecturing to our current class.  Mike got his professional start interning for ESPN The Magazine in New York, after graduating from Hallmark Institute of Photography in 2001. He then moved on to work as an assistant to Hallmark’s very own Visiting Artist, Gregory Heisler. Following his time with Greg, Mike joined the staff at ESPN The Magazine full time in the photo editing department. He then worked as a busy freelance sports photographer before taking a job with Getty Images and moving to Miami. Mike travels on assignment for Getty, shooting numerous sports teams, which takes him all over the country and the world.

    Our Video for the Week of 10/20/2014

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  • Week of October 13, 2014

    Tony Downer photo
    Hallmark welcomed back renowned photographer and Visiting Artist Gregory Heisler for the first of many classes this year.

    Week of October 13, 2014 Highlights

    • Columbus Day Holiday

      Students get a needed rest as they observe Columbus Day on Monday.

    • Motion Lecture

      Instructor Tony Downer lectures the June 2015 class on showing or stopping motion in a photograph, and follows up with a supervised assignment where students shoot athletes in action, and add motion to portraits.

    • Final Portfolio Reivew

      This week is the much-anticipated Year-end Portfolio Review. The review process represents the culmination of a student's 10-month professional photography training at Hallmark. During Portfolio Review, a panel of visiting industry professionals will critically analyze each individual student’s body of work, and discuss the work with the student in front of an audience of their peers. Upon successful completion of the year-end portfolio process, the student qualifies for a Certificate of Completion from Hallmark.
      The panel members, all three award-winning in their respective fields, include: NYC commercial photographer Simon Alexander, commercial photographer and educator Bobbi Lane, and wedding photographer Scott Zuehlke.

    • Video

      Students get started with video editing this week, as instructor Adam Quirós introduces working in Final Cut Pro

    • Sony Visit

      Sony Digital Imaging Specialist Megan Walton visits Hallmark to introduce students to Sony’s new camera and video equipment, and let them learn the gear with hands-on shooting.

    Our Video for the Week of 10/13/2014

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  • Week of October 06, 2014

    Tony Downer photo
    Students and faculty headed to Hallmark over the weekend to show off our wonderful facility during our fall Open House event.

    Week of October 06, 2014 Highlights

    • Portfolios Due to Faculty

      The October graduating class turn in their portfolios this week and get an in-depth review of all images by resident faculty and Visiting Artist Gregory Heisler.

    • Critique

      The new group of students start the week off with a group critique of assignments from last week.

    • Visiting Artist: Gregory Heisler

      The amazing Gregory Heisler spends some time at Hallmark this week, lecturing to new students and reviewing work for our soon-to-be graduates.

    • Amherst Field Trip

      Students work on composition and lighting assignments in the lovely town of Amherst this week.

    • Video

      Our video classes continue, as students learn about capturing footage during "Magic Hour."

    Our Video for the Week of 10/06/2014

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  • Week of September 29, 2014

    Students took time out of their crazy schedules this weekend to help out at the Food Bank of Western MA's Will Bike 4 Food event. Along with some instructors, students photographed the bikers, got images of the event, and provided fun team photos for the participants.

    Week of September 29, 2014 Highlights

    • Photo Lectures

      Instructors talk about lenses this week, including in-class assignments designed to help them really understand how lens choice affects an image.

    • Northampton Field Trip

      Instructors take students on a field trip to lovely Northampton, MA this week to work on their shooting assignments.

    • Video

      Instructor Adam Quirós continues with video this week, showing students how to create a moving portrait.

    • Photojournalism

      Guest instructor Matthew Cavanaugh joins us this week to critique students on the images they shot for the Food Bank's Will Bike 4 Food Event over the weekend.

    • Speeches

      New students get their first taste of public speaking as they deliver a short autobiographical speech to their classmates.

    Our Video for the Week of 09/29/2014

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  • Week of September 22, 2014

    Kristin Stewart photo
    Even when they don't have a shoot scheduled, students help each other out with lighting and posing practice.

    Week of September 22, 2014 Highlights

    • Photo Critique

      Students get group feedback on the images they shot during the Greenfield field trip last week.

    • Visual Arts

      Instructor Todd Verlander talks to students about basic principles of composition and tonal range in photography.

    • Mock Wedding

      Students from the October class go on location to a local church to get a lesson on how to shoot weddings from guest instructor Melissa Mullen.

    • Introduction to Video

      New students are introduced to the video function of their new cameras.

    • Business Planning

      Students learn the elements of an invoice, and create invoice templates for their own businesses.

    • Brattleboro Field Trip

      Instructors take students on a trip to lovely Brattleboro, VT this week to photograph assignments on location.

    Our Video for the Week of 09/22/2014

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  • Week of September 15, 2014

    The current class welcomes the new incoming group of students by introducing them to the Portrait Studio.

    Week of September 15, 2014 Highlights

    • Week one!

      The new students start classes this week, are issued their Canon 5D Mark III cameras, Sekonic light meters, and other equipment they will need for the duration of the program.

    • Greenfield Field Trip

      Students get an introduction to their new gear, and head out to explore Greenfield MA on assignment.

    • Photojournalism

      Photojournalist Matthew Cavanaugh talks about how to properly photograph an event, and prepares students to shoot the Will Bike 4 Food event on September 28th to benefit the Food Bank of Western Massachusetts.

    • Business Communications

      New students start their public speaking experience by working on a short autobiographical speech.

    • Portrait and Commercial Students

      The October graduating class is about halfway through Phase IV, and uses time in the studios to perfect their year-end final portfolios.

    Our Video for the Week of 09/15/2014

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  • Week of September 08, 2014

    Tony Downer photo
    October graduate Cory meets with instructors to review his Phase IV progress.

    Week of September 08, 2014 Highlights

    • Orientation!

      Hallmark welcomes a new group of students! Faculty and current students are excited to meet the new group and help get them ready for the journey ahead.

    • Guest Lecturer: Monte Isom

      Hallmark welcomes New York-based Monte Isom, a high-energy entertainment and sports advertising photographer specializing in portraits. With clients in 7 contries, Monte keeps busy flying around the globe to meet with and photograph international superstar athletes. We're lucky that Turners Falls is a stop in his whirlwhind schedule! www.moteisom.com.

       

    • Guest Lecturer: Barbara Bordnick

      Internationally renowned portrait and fashion photographer Barbara Bordnick presents to students this week. A groundbreaking woman in the field of fashion advertising photography, Ms. Bordnick has received innumerable honors and awards for her film and print work. www.barbarabordnick.com

    • Phase IV Meetings

      The October grads have individual meetings with a group of faculty members this week to review their Phase IV progress and get them ready to submit their final portfolio.

    Our Video for the Week of 09/08/2014

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  • Week of September 01, 2014

    Lilly Lesmeister photo
    Instructor Tony Downer shows students different types of studio lighting.

    Week of September 01, 2014 Highlights

    • Video

      Students from the October graduating class are working on their final video project: making a video portfolio of their current work.

    • Imaging Workflow

      Students practice retouching, compositing and color-correcting skills with instructor guidance.

    • Salesmanship

      Instructor Rich Barnes goes over the importance of client relationships, and the art of selling.

    • Design

      Students work on putting the finishing touches on their web sites, business logos and promotional pieces in Design class this week.

    Our Video for the Week of 09/01/2014

    » Watch more videos.

  • Week of August 25, 2014

    Tony Downer photo
    Student Sarah gets Duncan ready for his close-up as she practices working with pets in the portrait studio.

    Week of August 25, 2014 Highlights

    • Portrait and Commercial Studios

      Phase IV is underway, and students work both in studio and on location to create portfolio-worthy images.

    • Video

      Instructor Adam Quiros provides valuable critique and feedback on students' Behind-the-Scenes video assignment.

    • Equipment Lecture

      Instructor Tony Downer introduces students to a range of different types of lighting equipment in the studio.

    • Location Field Trip

      Instructors David Turner and Derrick Zellmann take students to the hills of Shelburne, MA to work on shooting in a variety of locations.

    Our Video for the Week of 08/25/2014

    » Watch more videos.

  • Week of August 18, 2014

    Matt Jacobson-Carroll photo
    Instructor Tony Downer is getting the gear in shape for the start of the new class. They'll be here before you know it!

    Week of August 18, 2014 Highlights

    • Pet Photography

      Portrait photograper and instructor Tony Downer walks students through the process of how to take formal photos of our favorite furry friends.

    • Wedding Photography

      Alumna Melissa Mullin shares her tricks of the trade with the current class, as she goes over the ins and outs of wedding photography.

    • Location Lecture

      Instructors David Turner and Derrick Zellmann polish up student's skills using multiple Speedlites on location.

    • Portrait Lecture

      Students get a review of both studio light, and finding great natural light outdoors in Portrait Lecture with Rich Barnes and Tony Downer this week.

    Our Video for the Week of 08/18/2014

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  • Week of August 11, 2014

    David Turner photo
    Students work on location with instructor David Turner.

    Week of August 11, 2014 Highlights

    • Personal Submissions

      October grads turn in the second half of their Phase III images this week; their Personal Submissions. These images are intented to show their artistic and technical skill, and support their own personal photographic goals..

    • Phase IV Begins

      The last Phase of the program starts this week for the October graduating class. They will recieve their final portfolio assignment, and spend time this week on creating production sheets and planning out the next 8 weeks of studios and shoots.

    • Photojournalism

      Photojournalist Matthew Cavanaugh meets with students this week, to talk about the current state of the industry.

    • Design

      Students have class with instructor Todd Verlander this week, to continue working on their business logos, promotional pieces, and web sites.

    Our Video for the Week of 08/11/2014

    » Watch more videos.

  • Week of August 04, 2014

    Tony Downer/Dani Potter photos
    Students work together in the Commercial Studio to create still life images for their portfolios.

    Week of August 04, 2014 Highlights

    • Portrait and Commercial Studios

      Students are working on personal images to add to their Phase III portfolios.

    • Significant Photographer Speeches

      This week the students present a speech on a photographer who made a significant impact on the field of photography. This presentation is the third of three required speeches throughout the year.

    • Video

      Building upon techniques learned from past assignments, students are asked to shoot and edit different elements of a promotional behind-the-scenes video.

    • Fashion

      In fashion lighting class this week, instructor David Turner talks about photographing for magazines.

    Our Video for the Week of 08/04/2014

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  • Week of July 28, 2014

    Students Manny and Cory stop to take a selfie during David Turner's fashion lighting class.

    Week of July 28, 2014 Highlights

    • Personal Submissions

      Students are working on creating a body of personal images that combine their skill and knowldege of the technical aspects of photography with their own personal vision.

    • Video

      Video classes continue this week, as students work on creating a video that uses one camera from multiple angles.

    • Fashion Lecture

      David Turner continues his fashion course this week, teaching students how to approach Advertising Fashion assignments.

    • Design

      In Design classses this week, students work on their business system and get critique on their logos, business cards and letterhead.

    Our Video for the Week of 07/28/2014

    » Watch more videos.

  • Week of July 21, 2014

    Gregory Heisler photo
    Students finish up their Phase III Portfolio assignment this week, and submit for critique.

    Week of July 21, 2014 Highlights

    • Phase III Portfolio Assignment Review

      Students submit the work for their Phase III Mandatory Portfolio assignment this week, and have  a group critique/review with a panel of instructors.

    • Career Conference Meetings

      Each student meets individually with a group of instructors this week, to review their Career Business Plans, their Phase III Portfolio, and their direction for Phase IV and beyond

    • Fashion Lecture

      Instructor David Turner shows students how to create fashion imagery for advertising clients.

    • Digital Imaging

      Students spend time in the computer labs with instructor Braden Chattman this week, reviewing digital workflow, retouching and archiving procedures.

    Our Video for the Week of 07/21/2014

    » Watch more videos.

  • Week of July 14, 2014

    Tony Downer photo
    Back at it! Students from the October graduating class return from a 2-week summer break, and are finishing up images for their Phase III assignment.

    Week of July 14, 2014 Highlights

    • Students Return

      Students return from a much-needed break, and get to work in the studios and labs to finish up their Phase III portfolio assignment.

    • Career Business Plans

      Students are hard at work finishing up their Career Business Plans, which are due this week. The plans include details about starting their business, marketing ideas and strageies, and a financial analysis.

    • Video

      Video classes continue this week, as students are introduced to a new shooting and editing assignment.

    • Studio on Location

      Instructor David Turner takes students on location this week to practice controlling and balancing light on location.

    Our Video for the Week of 07/14/2014

    » Watch more videos.

Accredited by the Accrediting Commission of Career Schools and Colleges
Licensed by The Commonwealth of Massachusetts Division of Professional Licensure, Office of Private Occupational School Education
Financial Aid available to those who qualify
Hallmark Institute of Photography, 241 Millers Falls Road • Turners Falls MA 01376
Phone 413-863-2478 • Fax 413-863-4118 • info@hallmark.edu
© Copyright 1998-2015 Hallmark Institute of Photography

 
 
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