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What's Happening at Hallmark, Week by Week

 
  • Week of July 21, 2014

    Gregory Heisler photo
    Students finish up their Phase III Portfolio assignment this week, and submit for critique.

    Week of July 21, 2014 Highlights

    • Phase III Portfolio Assignment Review

      Students submit the work for their Phase III Mandatory Portfolio assignment this week, and have  a group critique/review with a panel of instructors.

    • Career Conference Meetings

      Each student meets individually with a group of instructors this week, to review their Career Business Plans, their Phase III Portfolio, and their direction for Phase IV and beyond

    • Fashion Lecture

      Instructor David Turner shows students how to create fashion imagery for advertising clients.

    • Digital Imaging

      Students spend time in the computer labs with instructor Braden Chattman this week, reviewing digital workflow, retouching and archiving procedures.

    Our Video for the Week of 07/21/2014

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  • Week of July 14, 2014

    Tony Downer photo
    Back at it! Students from the October graduating class return from a 2-week summer break, and are finishing up images for their Phase III assignment.

    Week of July 14, 2014 Highlights

    • Students Return

      Students return from a much-needed break, and get to work in the studios and labs to finish up their Phase III portfolio assignment.

    • Career Business Plans

      Students are hard at work finishing up their Career Business Plans, which are due this week. The plans include details about starting their business, marketing ideas and strageies, and a financial analysis.

    • Video

      Video classes continue this week, as students are introduced to a new shooting and editing assignment.

    • Studio on Location

      Instructor David Turner takes students on location this week to practice controlling and balancing light on location.

    Our Video for the Week of 07/14/2014

    » Watch more videos.

  • Week of July 07, 2014

    Sadie Emerson photo
    During Friday's graduation ceremony, Artist-in-Residence Gregory Heisler presented Karly Goranson with the top award: For Most Extraordinary Portfolio Imagery
    Resulting In Highest Professional Portfolio of Excellence

    Week of July 07, 2014 Highlights

    • Graduation!

      The June class of 2014 was honored in a graduation ceremony on Friday, June 27th. The 2-hr event was filled with speeches, great memories, and awards. Students received their official Certificate of Completion, and are poised to make their way in the world of professional photography. Keynote speaker Damian Strohmeyer provided poignant words of wisdom for the graduating class.

    • Summer Recess

      Members of the October graduating class continue with their much-needed 2-week summer recess this week.

    Our Video for the Week of 07/07/2014

    » Watch more videos.

  • Week of June 23, 2014

    Tony Downer photo
    Instructor Derrick Zellmann works with students to help edit and print their images in the Imaging Theater.

    Week of June 23, 2014 Highlights

    • Fine-Art Printing

      Instructor Braden Chattman walks students through options for making fine-art prints on a variety of different papers and surfaces.

    • Exhibition

      To honor our students and show off their hard work, an exhibition is held in the gallery at the AOB. Faculty and staff congratulate students and meet their families and friends.

    • Re-review

      Students who needed to put more work into their Year-end Portfolios have the opportunity to submit their work to a panel of faculty members for re-review this week.

    • Graduation!

      Congratulations to the newest Hallmark graduating class of 2014! We expect big things from these students, and are excited to watch their careers unfold. We are proud to add these accomplished photographers to our Hallmark alumni family.

      Our Keynote speaker for graduation is Damian Strohmeyer.

      Damian Strohmeyer is a Boston photographer who has been telling stories with photographs for more than two decades. Adept with a wide range of skills he is comfortable working in portraiture, photojournalism, and fast moving news, sports and feature photography in the advertising, commercial and editorial markets.

      After stints at The Topeka Capital Journal and The Denver Post newspapers, he has been affiliated with Sports Illustrated magazine for over 20 years. Among the major sports events you might spot Damian are: The World Series, The NCAA Basketball Tournament, The World Cup, The Stanley Cup, The Olympics, and the past 27 Super Bowls. His work has been featured on the cover of Sports Illustrated 70 times.

      Honored in many photo contests, Damian has received awards from Pictures of the Year, Missouri University’s POYi, The National Headliners Awards, and The Pro Football Hall of Fame. His work is exhibited at the Pro Football Hall of Fame.

    Our Video for the Week of 06/23/2014

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  • Week of June 16, 2014

    Gabriel Hmieleski photo
    On Friday, 6/13 student and faculty volunteers spent the night photographing for American Cancer Society’s Relay for Life at the fairgrounds in Franklin County. Relay For Life is a local event, but is held in communities across the globe. People come together to honor cancer survivors, remember loved ones lost, and fight back against a disease that has already taken too much. The funds that are raised truly make a difference in the fight against cancer – just ask one of the nearly 14 million cancer survivors who will celebrate another birthday this year!

    Hallmark Institute of Photography students documented the event, and took a formal photograph each team, providing prints for every member of the team. Hallmark volunteers also photographed every survivor before they begin the Survivor Lap to kick off the event, and put them into a composite photograph.

    Week of June 16, 2014 Highlights

    • Final Portfolio Review

      This week is the much-anticipated Year-end Portfolio Review. The review process represents the culmination of a student's 10-month professional photography training at Hallmark. During Portfolio Review, a panel of visiting industry professionals will critically analyze each individual student’s body of work, and discuss the work with the student in front of an audience of their peers. Upon successful completion of the year-end portfolio process, the student qualifies for a Certificate of Completion from Hallmark.

      The panel members, celebrity and advertising photographer Andrew Eccles, award-winning wedding photographer Scott Zuehlke, and award-winning commercial photographer Simon Alexander, each exemplify the top of his or her individual imaging disciplines.

    • Phase III Studios

      The October graduating class continues to work on their Phase III assignment, working in both the commercial and portrait studios this week.

    • Video

      In Video class this week, students continue to learn to shoot HD video with their DSLR, and edit with Final Cut Pro.

    • Design

      In conjunction with their Career Business Plans, students work on creating a logo for their business cards, letterhead and promotional materials.

    Our Video for the Week of 06/16/2014

    » Watch more videos.

  • Week of June 09, 2014

    Tony Downer photo
    Students work closely with instructors to get feedback on their Year-end Portfolio images.

    Week of June 09, 2014 Highlights

    • Studio Week

      June graduates spend this week working in the studios and computer labs to re-shoot, re-print and polish up their final portfolios for next week’s exciting Portfolio Review.

    • Public Speaking

      Students from the October graduating class receive an assignment to present a 15-minute speech on a photographer who has made a significant contribution to the field of photography.

    • Imaging Workflow

      Imaging workflow classes continue, as students from both cohorts work on editing and retouching skills.

    • Career Business Planning

      It’s never too early to starting thinking about finding a job! Students from the October graduating class work on researching the industry, and developing marketing plans based on their area of interest.

    • Architectural Interiors

      Instructor David Turner presents a class on how to light and photograph interior spaces.

    Our Video for the Week of 06/09/2014

    » Watch more videos.

  • Week of June 02, 2014

    Tony Downer photo
    Students spend a lot of time in instructor's offices going over ideas and sketching lighting diagrams during portfolio finals week.

    Week of June 02, 2014 Highlights

    • Sequencing

      Artist in Residence Greg Heisler goes over the importance of how to sequence and present images in a portfolio.

    • Print Lab

      The June graduating class spends a lot of time this week printing their images large to present to faculty for review.

    • Faculty Portfolio Review

      Faculty sit down individually with students and go over their entire year-end portfolio.

    • Business Writing

      Students continue to work on business communication, and learn how to compose a letter that will get them in the door.

    • Allied Products

      Instructor David Turner shows students different types of photographic products that they may want for their businesses, including a variety of portfolios, albums and frames.

       

    Our Video for the Week of 06/02/2014

    » Watch more videos.

  • Week of May 26, 2014

    Tony Downer photo
    The legendary Sam Abell gives students the inside view of his 30 years of work for National Geographic Society in Hallmark's Auditorium.

    Week of May 26, 2014 Highlights

    • Memorial Day Holiday

      Even in the midst of preparations for their final portfolios, we ask that students take a moment to reflect on and honor those who have given their lives for our nation.

    • Guest Lecturer: Sam Abell

      For the grand finale of our guest lecture series, we are honored to welcome the legendary Sam Abell to Hallmark. Sam has worked with the National Geographic Society since 1970 and is one of the most inspiring presenters of our time. His philosophy regarding the meaning of photography in our lives will resonate with everyone who hears him.

    • Brand Management

      Instructor Todd Verlander works with students on creating a consistent brand for their business.

    • Critique

      June graduates are in the final push of creating their portfolios, which are due next week. Faculty work with them individually in critique to help with editing, retouching advice and printing.

    • Editorial Photography

      Instructor David Turner gives the inside scoop on working as an editorial photographer.

    Our Video for the Week of 05/26/2014

    » Watch more videos.

  • Week of May 19, 2014

    Tony Downer photo
    Students from the October graduating class finished up Phase II with a group critique of their work. Instructor Derrick Zellman leads the discussion on the choices they made in putting together each of the images.

    Week of May 19, 2014 Highlights

    • Phase II Review

      Students from the October graduating class finish up Phase II with a group critique of their Phase II Final Assignment.

    • Phase III Assignment

      Phase III kicks off this week for the October class, with a new portfolio assignment and the start of their career business planning.

    • Guest Lecturer Simon Alexander

      Former studio manager of Heart’s renowned Studio D, Simon Alexander joins us this week to discuss the state of the photographic industry, and how to put together the best possible portfolio.

    • Studios

      Students who graduate in June are working around the clock on tabletop shots and portraits, both in studio and on location.

    • Guest Lecturer Heath Robbins

      The talented Heath Robbins joins us this week to present to students. Heath is an award-winning Boston food and lifestyle photographer, who is in demand for a wide range of advertising, corporate and advertising clients.

    Our Video for the Week of 05/19/2014

    » Watch more videos.

  • Week of May 12, 2014

    Tony Downer photo
    Students Cindy and Karly put their new studio makeup knowledge to work as they prepare a model for a shoot in the Portrait Studio.

    Week of May 12, 2014 Highlights

    • Video

      Students work on their final video projects with instructor Adam Quirós.

    • Design

      Students work on designing and updating their web sites, as well as designing brochures and promotional pieces for their businesses.

       

    • Phase II Final Studios

      The October class has studio time for their Phase II Final Assignment this week.

    • Lighting Lecture

      Instructor David Turner goes over how to produce actor and model head shots.

    • Guest Lecturers: Ellen Denuto and Westcott

      Known for her intimate portraits and still life work, guest lecturer Ellen Denuto discusses her work and shoots a live demo using Westcott lighting.

       

    Our Video for the Week of 05/12/2014

    » Watch more videos.

  • Week of May 05, 2014

    Tony Downer photo
    Midway through Phase IV, students have check-in meetings with a panel of instructors who review the progress of their Year-end Final Portfolios.

    Week of May 05, 2014 Highlights

    • Phase IV Meetings

      Students from the June graduating class have Phase IV Progress Meetings this week, to meet with a panel of instructors to get individual feedback on how they are doing on their Year-End Portfolio project

       

    • Phase II Studios

      Students in the October graduating class work on photographing food in the Commercial Studio, and matching lighting to image mood in the Portrait Studios this week.

    • On Location

      Artist-in-Residence Gregory Heisler takes students in small groups to work on location shooting in local restaurants. Students learn how to work in an established space, and to balance strobe and ambient lighting.

    • Design

      Instructor Todd Verlander continues to prepare students to open their own businesses, as he teaches web site design, as well as branding and design for brochures and promotional pieces.

    • Phase II Final Assignment

      Students in the October class wrap up the week with a review of Phase II, and an assignment that lets them show off their new skills.

    • Makeup Artist

      Makeup artist Liz Washer joins us this week to go over the role a makeup artist plays in a professional photo shoot, what to expect on set, and how she works with client.

       

    Our Video for the Week of 05/05/2014

    » Watch more videos.

  • Week of April 28, 2014

    David Turner photo
    Shoot what you know! Mike works in the studio setting up a shot combining his favorite things: photography and motor sports.

    Week of April 28, 2014 Highlights

    • Photojournalism

      Guest instructor Matthew Cavanaugh returns this week to review students’ photojournalism assignment, and to discuss how a photojournalist approaches different types of jobs.

    • Wedding Photography

      Guest lecturer Melissa Mullen creates a mock wedding at a local church to walk students, step-by-step, through the role of a photographer at such a special event.

    • Video

      The October class gets real-world experience as they collaborate on a pro-bono video project to help raise funds for a skate park in the village of Turners Falls, Massachusetts.  For more information on the Unity Skate Park, please visit http://unityskatepark.com.

    • Phase II Studios

      Students in the October class work on lighting for high-key portraiture in the Portrait Studios, and creating environmental still life images in the Commercial Studio.

    • Stock Photography

      Instructor Todd Verlander steps into his role as Art Director as he guides students through the best approach for successful stock photography.

    Our Video for the Week of 04/28/2014

    » Watch more videos.

  • Week of April 21, 2014

    David Turner photo
    Students Montgomery and Darius work on creating fashion editorial images with instructor David Turner on location.

    Week of April 21, 2014 Highlights

    • Small Business Taxes

      Students learn how to understand tax obligations for small businesses, and the difference between being self-employed and an employee.

    • Video

      June graduates work on their final video project with Instructor Adam Quirós

    • Location Studio

      Artist-in-Residence Gregory Heisler takes students on location this week to get practical experience in lighting and composing images on site.

    • Critique

      Students work one-on-one with instructors to help edit, crop and critique images that they have produced for their year-end final portfolios.

    Our Video for the Week of 04/21/2014

    » Watch more videos.

  • Week of April 14, 2014

    Tony Downer photo
    We're not growing silver artichokes…student Jeremy uses his painting skills to help Kristina create gorgeous props for a still life shoot.

    Week of April 14, 2014 Highlights

    • Spring Recess

      The October class begins a much-needed, two-week spring recess this week.
    • Posing

      Portrait Instructor Rich Barnes walks students through the daunting task of posing family groups, and holds a posing contest to get students engaged.
    • Photojournalism

      Guest lecturer Matthew Cavanaugh (http://matthewcavanaugh.photoshelter.com) continues his photojournalism class this week, with a lecture on event photography, and a critique of a recent photojournalism assignment.
    • High-Speed Photography

      Commercial Instructor Chat Sirichanvimol demonstrates the techniques and equipment needed for freezing beverage pours and splashes in his high-speed photography class.
    • Imaging Workflow

      Instructor Braden Chattman continues to teach proper retouching workflow and image editing his Imaging Workflow class.

    Our Video for the Week of 04/14/2014

    » Watch more videos.

  • Week of April 07, 2014

    David Turner photo
    Our fearless leader Tony Downer gets students ready for their first flight in a small, fixed wing aircraft.

    Week of April 07, 2014 Highlights

    • Phase IV Studios

      Students from the June graduating class continue planning and shooting for their year-end portfolio, with supervision in both the commercial and portrait studios.
    • Design

      With Graphic Designer and Instructor Todd Verlander, both classes work on design projects this week, working with text and images to create promotional cards and brochures for their own businesses.
    • Public Speaking

      As part of Hallmark’s ongoing public speaking course, students from the October graduating class present 10-minute speeches on different types of jobs in the photo industry.
    • Wedding Photography

      Guest lecturer <a href="http://www.melissamullenphotography.com" target="_blank">Melissa Mullen</a> joins us this week to teach the ins and out of wedding photography.
    • Salesmanship

      Instructor Rich Barnes discusses the psychology of selling, and how to communicate most effectively with portrait clients.

    Our Video for the Week of 04/07/2014

    » Watch more videos.

  • Week of March 31, 2014

    David Turner photo
    Instructors Gregory Heisler and David Turner took students on location to photograph at The Center of Cultural Evolution (better known as the Round House) in Colrain, Massachusetts.

    Week of March 31, 2014 Highlights

    • Phase IV Studios

      The June graduating class jumps into their studios this week, planning out strategies for their year-end final portfolios.
    • Guest Lecturer: Molly Baxter

      Alumna Molly Baxter joins us this week to talk about opportunities in high-volume and sports photography.
    • Design

      In this week's Design classes, students continue working on laying out promotional materials, like brochures and promo cards.
    • Phase II Studios

      The October graduating class are in the studios this week, learning how to light reflective metal items in the Commercial Studio, and how to use separation and accent lights in the Portrait Studio.
    • Fly Day!

      The October graduating class takes to the skies this week, getting a taste of aerial photography in a small fixed-wing aircraft.

    Our Video for the Week of 03/31/2014

    » Watch more videos.

  • Week of March 24, 2014

    David Turner photo
    Students are all smiles at the Equipment Room door, on the first day back from Spring Recess.

    Week of March 24, 2014 Highlights

    • APS Review

      The June graduates kick off their week with a critique of the body of work they turned in before leaving for Spring Recess.
    • Phase IV

      The starting gun sounds off this week, as the June graduates begin work on their Year-end final portfolio.
    • Fashion Photography

      Instructor David Turner walks students through photographing fashion apparel.
    • Pet Photography

      Instructor Tony Downer works with animals on set to teach students how to break into pet photography.
    • Studios

      The October graduates learn how to work with background lights in the Portrait Studio, and how to create compelling still-life images in the Commercial Studio.

    Our Video for the Week of 03/24/2014

    » Watch more videos.

  • Week of March 17, 2014

    David Turner/Vanessa O'Brien photo
    Student Vanessa takes a self portrait in the studio, one of three that students are required to make.

    Week of March 17, 2014 Highlights

    • Location Lighting

      Gregory Heisler teaches students how to see light, and starts with continuous lighting this week. Students learn to create portraits using simple, accessible lighting setups.
    • Aerial Lecture

      Instructor Tony Downer walks students through the ins and outs of photographing from a small, fixed-wing aircraft in his lecture on Aerial Photography this week. In his next class, he will bring students to the airport so they can apply what they have learned.
    • Spring Recess

      June 2014 graduates get a much-needed week off to rest after all their hard work. They begin the final phase of the program when they return on 3/24.
    • Studio Lectures

      Students from the October 2014 class are in their second week in the studios, with lectures on fill light in the Portrait Studio, and photographing products in the Commercial Studio.

    Our Video for the Week of 03/17/2014

    » Watch more videos.

  • Week of March 10, 2014

    David Turner photo
    Students project their assignments on the screen for critique and discussion.

    Week of March 10, 2014 Highlights

    • Phase I Final Review

      The October class of 2014 wraps up their Phase I Assignment this week with a group critique of their work in the auditorium
    • Significant Photographer Speeches

      Students from the June class of 2014 take to the stage this week, as they present speeches on photographers who have had a significant impact in the field of photography.
    • Photojournalism

      Guest Photojournalist Matthew Cavanaugh joins us this week to discuss how to tell a photographic story.
    • Phase III Personal Submissions

      The June class wraps up Phase III with a submission of images that reflects their personal vision, and support their Phase III body of work.

    Our Video for the Week of 03/10/2014

    » Watch more videos.

  • Week of March 03, 2014

    David Turner photo
    Student Carlos works out a stylistic shot of fellow student Noah and his shadow.

    Week of March 03, 2014 Highlights

    • Phase III Meetings

      Students from the June class of 2014 have individual meetings this week to review their Career Business Plans and Phase III body of work.
    • Phase I Final Studios

      Our October 2014 students have studio time to work on their Phase I Final assignment.
    • Video

      Both classes have video lab this week, where they get critiqued on their assignments, and learn more about audio techniques.
    • Remembering our February Graduates

      Last week ended with a touching graduation ceremony to send off our newest graduating class. Congratulations to our students who are just beginning their wonderful adventures in photography!

    Our Video for the Week of 03/03/2014

    » Watch more videos.

  • Week of February 24, 2014

    Todd Verlander photo
    Snowy days don't keep our students down! A little warm coffee, and they are back to shooting assignments on location in beautiful New England.

    Week of February 24, 2014 Highlights

    • Northfield Field Trip

      Students from the October 2014 class practice finding great outdoor light on a field trip to Northfield this week.
    • Phase III Review

      The June class turns in their Phase III body of work this week, and students hear a group critique in the auditorium.
    • Guest Lecturer: Chris Medina

      Alumnus Chris Medina joins us this week to talk about in the ins and outs of being a Digital Tech.
    • Guest Lecturers: Becca and Kat

      Another pair of alumnae, Becca and Kat share their experiences opening their own portrait studio with our current students.
    • Graduation!

      We will hold a graduation ceremony for one group of students who are ready to start their careers in professional photography!
  • Week of February 17, 2014

    David Turner photo
    Students from the October class of 2014 spend a lot of time working on their assignments on location.

    Week of February 17, 2014 Highlights

    • Final Year-End Portfolios Due

      Students from the February class of 2014 will be submitting their FINAL, Year-End Portfolios this week.
    • Portfolio Review

      An esteemed panel of judges will evaluate and provide feedback for students graduating this month. The panel consists of our own Artist-in-Residence Gregory Heisler, NYC commercial photographers Lois Greenfield and Simon Alexander, and Boston-based Scott Zuehlke.
    • Field Trip to Shelburne Falls

      October graduates spend the day exploring color in Shelburne Falls this week.
    • Career Business Plan

      The June graduates turn in their first draft of their Career Business Plans this week.
  • Week of February 10, 2014

    Todd Verlander photo
    Students from the new class brave the elements while shooting on location.

    Week of February 10, 2014 Highlights

    • Faculty Review of Final Portfolios

      Students from the February class of 2014 turn in their Year-End Portfolios for faculty to review on Monday of this week.
    • Business Communications

      Students from the June 2014 class continue their public speaking practice, with a new assignment to present the work of a photographer who has had a significant impact on the field of photography.
    • Career Business Planning

      The June students have classes on the financial section of their Career Business Plans, as well as a work lab to discuss their plan with instructors.
    • Motion and Animation

      The October 2014 class gets a lesson on how to create images that freeze and show motion in their studio this week.
  • Week of February 03, 2014

    Students work on perfecting their lighting in the Portrait Studios, using instructor Tony Downer as a stellar model.

    Week of February 03, 2014 Highlights

    • Phase III Studios

      Students from the June class of 2014 continue to work on creating images for their Phase III portfolios.
    • Phase IV Studios

      The February graduates have one week before they turn in their final Year-end Portfolio for faculty review.
    • Career Business Planning

      The June class has classes in marketing and self-promotion this week, which will help as they develop their Career Business Plans.
    • Amherst Field Trip

      The new class gets a taste of New England weather as they travel to Amherst on a field trip this week.
  • Week of January 27, 2014

    Amelia styles and lights a shoot in the Portrait Studio, with help from Carlos and Ness.

    Week of January 27, 2014 Highlights

    • Phase III Studios

      Students from the June class of 2014 jump into planning and shooting for their Phase III portfolios.
    • Phase IV Studios

      The February graduates are in high gear, as they work on their year-end final portfolio projects.
    • Career Business Planning

      Both the February and the June classes are working on different stages of their post-Hallmark career planning, with classes and work labs in writing a Career Business Plan.
    • Northampton Field Trip

      Our new group is getting a lesson on lenses this week. They travel to Northampton on a field trip to shoot some of their assignments.
    • Guest Video Lecturer

      Victor Ha from the MAC Group joins Hallmark instructors this week, providing a comprehensive look at video and professional workflow.
  • Week of January 20, 2014

    Tony Downer photo
    Digital instructor Braden Chattaman goes over print quality and retouching during Joe's mid-Phase IV

    Week of January 20, 2014 Highlights

    • Phase II Final Review

      Students from the June class of 2014 finish up Phase II with a bang, and have a group critique of their Phase II Final Assignment.
    • Alumni Roundtable

      Hallmark welcomes a panel of distinguished alumni, who discuss the current state of the industry and field questions from students.
    • Phase III Begins

      Students from the June 2014 class kick of the third Phase of the program, with a complex assignment consisting of a portfolio of images and a detailed Career Business Plan.
    • Guest Stylist

      New York City stylist Diana Baltazar gives a presentation on the ins and outs of wardrobe styling to the entire student body.
  • Week of January 13, 2014

    Amelia from the June 2014 class works on a still life in the Commercial Studio.

    Week of January 13, 2014 Highlights

    • First Day of Classes

      On Monday, students from our October 2014 join us for their first day of class.
    • Phase IV Meetings

      Students from the February 2014 class continue to work on their year-end portfolio. This week, they have individual meetings with a panel of instructors to review their progress.
    • Phase II Final Assignment

      Students from the June 2014 class are wrapping up Phase II with a final assigment that shows off all of their skill with studio and portable strobes.
    • Guest Stylist

      Alumna Rikki Snyder works with students in the February 2014 class on propping and styling for commercial shoots.
  • Week of January 06, 2014

    They're Back! Pictured, students from our February 2014 & June 2014 classes arrive back from their Winter Break and line up to return lights, lenses and more to the Equipment Room.

    Week of January 06, 2014 Highlights

    • Students Return From Winter Break

      On Monday, students from our February 2014 and June 2014 Classes return from their Winter Break and jump right back into a full day of classes.
    • Pet Photography

      It's that time of the program again when Hallmark's Pet Portrait Master, Tony Downer, will host some 4-legged friends for his pet photography lecture. Students from the February 2014 Class will learn some of the secrets to creating beautiful portraits of all types of animals during a live demonstration.
    • Portrait & Commercial Studios

      Students from the June 2014 Class will be busy in the Portrait & Commercial Studios this week. In the Portrait Studio students will be experimenting with alternative portrait lighting while in the Commercial Studio students will be introduced to food photography and how to style a food shoot.
    • Welcome October 2014 Class!

      This week our new October 2014 students begin their Hallmark career with a three-day orientation. While attending Orientation Workshops each of the three mornings, new students will get to know one another, instructors, the facilities and members of our February & June 2014 classes. Each of the three afternoons will feature lectures by three incredible photographers including Onne van der Wal, Monte Isom and our very own Artist-in-Residence, Gregory Heisler.
  • Week of December 30, 2013

    Wishing you a safe and happy New Year!

    Week of December 30, 2013 Highlights

    • Winter Break

      Students from both classes are enjoying a much-deserved break this week. Classes resume on January 6th.
  • Week of December 23, 2013

    Happy Holidays!

    Week of December 23, 2013 Highlights

    • Winter Break

      Students from both classes are enjoying a much-deserved break. Classes resume on January 6th.
  • Week of December 16, 2013

    Jessica from the February class of 2014 in the Portrait Studio working on images for her final portfolio.

    Week of December 16, 2013 Highlights

    • Speeches

      As part of their ongoing public speaking class, the June class of 2014 make presentations on different careers in the field of professional photography.
    • Intro to Speedlites

      Instructors Gregory Heisler and David Turner introduce the June 2014 class to Speedlites for their Canon 5DMIII.
    • Commercial Studio

      In the Commercial/Tabletop Studio this week, students learn how to light reflective metal.
    • Portrait Lighting

      In the Portrait Studio this week, students from the June class of 2014 learn how to execute the perfect Public Relations headshot, and are also challenged to make some creative portraits of their choice.
    • Fashion Photograpy

      The February class of 2014 continue to learn Fashion Photography, with a Fashion Editorial studio class.
    • Phase IV Portfolio

      Students from the February class of 2014 continue to work hard on their final, year-end portfolio.
  • Week of December 09, 2013

    Tony Downer
    Students from the February class of 2014 start the last Phase of the program, and will be working hard on their Year-End Final Portfolios from here on out.

    Week of December 09, 2013 Highlights

    • Aerial Field Trip

      Students from the class of 2014 will brave the skies this week, as they go up in a fixed-wing aircraft to experience the wonders of aerial photography.
    • Location Lighting

      While at the airport, students spend the day learning how to balance ambient light and strobe, creating moody environmental portraits.
    • Fashion Photography

      Instructor David Turner leads students in a class on Fashion Photography in advertsing.
    • Portrait Lighting

      In the Portrait Studio this week, students from the June class of 2014 learn how to properly use accent and separation lights.
    • Commercial Studio

      In this commercial/tabletop studio this week, students learn the different ways to light glassware and other translucent subject matter.
  • Week of December 02, 2013

    Tony Downer
    In the final day of Claire Rosen's workshop, student groups present their mood board, concept and final image to the class for group feedback and critique.

    Week of December 02, 2013 Highlights

    • Constructed Image Workshop

      All students take part in a fantastic 3-day workshop lead by Claire Rosen, an amazing fashion/commercial/fine art photographer from New York City.
    • Phase IV Begins

      This week starts the beginning of the final Phase for students in the February class of 2014.
    • Portrait Lighting

      Students from the June class of 2014 are back in the portrait studios this week, adding one more light to their repertoire.
    • Commercial Still Life

      In the commercial/tabletop studio, students from the June class of 2014 learn how to conceive, craft and create a still life image. They continue learning how to navigate a large format 4x5 camera.
  • Week of November 25, 2013

    Student Jessica works on a on a fantastic reflective metal shot with instructor Tony Downer's help.

    Week of November 25, 2013 Highlights

    • Personal Submissions

      Students from the February class of 2014 have open studio days this week to work with instructors on a series of images that they will add to their overall portfolio.
    • Thanksgiving Recess

      Both groups take a much-needed break this week to celebrate Thanksgiving with their families and loved ones.
  • Week of November 18, 2013

    Tony Downer
    Students volunteered their time this past weekend and photographed families, kids and pets at Hallmark's annual Family Portrait Day, raising thousands of dollars for the United Way.

    Week of November 18, 2013 Highlights

    • Studios Continue

      Now that they are oriented to the studios, students from the class of June 2014 work on another assignment in both the Portrait and Commercial studios to learn how to control light.
    • Creating Light

      Using continuous light sources, students also learn about how the color and direction of light affects the feel of an image.
    • Business Communication

      Students from the February class of 2014 present speeches this week on photographers who have made a significant impact on their specific photographic field.
    • Aerial Lecture

      Students from the June 2014 class are introduced to aerial photography, and will go on assignment in a small fixed-wing aircraft when they return from Thanskgiving break.
    • Critique

      While continuing to work on the second half of their Phase III assignment, students from the February class of 2014 get invaluable critique and feedback from instructors on their progress.
  • Week of November 11, 2013

    Tony Downer photo
    Lauren from the February class of 2014 waits patiently in the auditorium for her individual career conference with a panel of instructors.

    Week of November 11, 2013 Highlights

    • Phase I Final Review

      Facutly review and critique Phase I Final assignment work from the June 2014 class.
    • Student Career Conferences

      Students from the February 2014 class continue their individual Career Planning meetings this week. A panel of instructors will review their work to date, and discuss their personal Career Business Plan.
    • Business Communication

      Working in groups, students from the February 2014 class work on formal presentations of photographers who have had a significant impact in their photographic field.
    • Moving into the studios

      Students from the June 2014 class have their first classes in the portrait and commercial studios, learning lighting patterns and how to look at light.
    • Family Portrait Charity Event

      Students and faculty prepare for Saturday's Family Portrait Event to benefit the United Way, which will be held on Saturday, November 16th from 10-3pm at Hallmark's Educational Center.

    Our Video for the Week of 11/11/2013

    » Watch more videos.

  • Week of November 04, 2013

    Students, alumni, faculty and honored guests come together to help celebrate the release of our Artist-in-Residence Gregory Heisler's wonderful new book "Gregory Heisler: 50 Portraits, Stories and Techniques from a Photographer's Photographer."

    Week of November 04, 2013 Highlights

    • Phase III Assignment

      Students from the February class of 2014 are putting the finishing touches on their big Phase III portfolio assignment.
    • Phase I Final Assignment

      Students from the June 2014 class are hard at work on their first big assignment. The Phase I Final Assignment challenges students to demonstrate everything that they have learned in the first quarter of the program.
    • Student Career Conferences

      Students from the February 2014 class sit down for individual Career Planning meetings this week. A panel of instructors will review their work to date, and discuss their personal Career Business Plan.
    • Getting ready for Studio Lighting

      Students are introduced to both the portrait and commercial studios, and learn the layout of the studios, grip gear, and lighing equipment in each area.
  • Week of October 28, 2013

    Student/artists watch as instructor Rich Barnes demonstrates finding the perfect outdoor light for portraiture.

    Week of October 28, 2013 Highlights

    • On Location: Northfield Field Trip

      Students from the June class of 2014 take their lighting skills on the road this week, as they practice working with outdoor light on a field trip to Northfield Reservoir.
    • Career Business Planning

      This week students from the February class of 2014 put the finishing touches on their Career Business Plan before turning it in for review. For this complex assignment, students are required to outline a plan, research, describe marketing ideas and look at financial data for working in the photographic field of their choice. They will get feedback on their overall Career Business Plan, and will continue to their research, to get a jump on working in the industry after graduation.
    • Finishing up Phase III Portfolio

      Our February class of 2014 will also keep working on their Phase III assignment; a mini-portfolio of different types of assignments that represent their understanding and control of the technical and artistic skills that they have learned throughout the program so far.
    • On Location: Halloween at Mike's Maze

      All students will get a treat this Thursday, as we take the group to photograph at Mike's Maze in Sunderland, MA for some Halloween fun! Students will enjoy solving problems in the Salvador Dail Maze while they shoot an on-location assignment. This maze also has a walk-in camera obscura, which is right up our alley! (http://mikesmaze.com)
    • Phase I Final

      Students from the June class of 2014 will get their Phase I Final assignment this week, which recaps all of the lessons learned throughout the first seven jam-packed weeks of classes.
  • Week of October 21, 2013

    Final Portfolio Review! Last week, students from the October 2013 class turned in their final, year-end portfolio, and spent the day with a stellar panel of guest reviewers. A dream team of Andrew Eccles, Gregory Heisler, Bobbi Lane and Scott Zuehlke provided critical analysis and invaluable feedback on each portfolio.

    Week of October 21, 2013 Highlights

    • Final Week for our October 2013 Class

      In their final week at Hallmark, students from the October 2013 class will attend a few more fun and advanced classes to complete their ten-month journey. Classes will include Resume Writing, Digital Tech and Photographing Flowers with David Turner.
    • Graduation

      On Thursday, our students from the October 2013 Class will celebrate the achievements of their 10-month journey with a very special graduation ceremony to be held at the Greenfield Country Club. Hallmark is thrilled and honored to welcome 2001 alum Mike Ehrmann as this year’s keynote speaker. Mike’s incredible career in sports photography includes capturing amazing images from the sidelines of the Super Bowl, World Series, NBA Finals and the 2012 London Olympic Games.
    • On Location: Shelburne Falls

      Our June 2014 Class will continue their series of Photo Field Trips this week when they travel to scenic Shelburne Falls, Massachusetts. There, students will be working with one another on their first color assignment and focusing on the relationship between warm and cool color combinations.
    • Phase III Final Portfolios

      Meanwhile, the February 2014 Class will be busy balancing their week between working on the Phase III Final Portfolio images and attending a variety of classes including Digital Tech, Imaging Workflow and Video.
    • Trip to NYC: PhotoPlus Expo

      On Friday, all three of our classes will travel together on a bus headed for New York City where they will attend PDN’s annual Photo Plus Expo. Students will have a chance to meet new people and vendors from the photography industry, attend Photo Talks by leading professionals and check out the latest and greatest products on the market for professional photographers.
  • Week of October 14, 2013

    Last week, students from our new June 2014 Class were back on location to complete their composition portrait assignment. Pictured, instructors Todd and Chat work side-by-side with students Ness and Karly and review some of the portraits they captured in downtown Amherst.

    Week of October 14, 2013 Highlights

    • June 2013 Class Make Their First Prints

      This week our June 2014 Class kicks off its 5th week here at Hallmark with an Imaging Workflow class where they will make their very first prints. On Tuesday, instructor Braden Chattman will review how to make test images as well as final 8”x10” prints.
    • Introduction to Video

      Students from the June 2014 group will also be continuing their Introduction to Video classes with instructor Adam Quiros. Students will have an opportunity to show the progress they have made in their first video assignment and begin to learn more functions and techniques to improve their next assignment.
    • Location Lighting Lecture

      On Tuesday, The February 2014 Class will have a very exciting Location Lecture with Hallmark’s Artist-in-Residence, Gregory Heisler. Gregory will lead a lecture full of techniques that focus on the finessing of light during a studio portrait.
    • In the Studios for Phase III

      Students from the February 2014 Class will also be busy in the studios this week creating the portraits and still-life photographs they will submit for their Phase III Final Portfolio. The Phase III Final Portfolio is a collection of 10 photographs that will not only reflect the techniques students have learned thus far but also allow them to express their creativity.
    • Year-End Final Portfolio Review

      Finally, students from our October 2013 Class will be submitting their Year-End Final Portfolios to be reviewed by our distinguished panel of professional photographers. Each student will have his or her 24 final images individually scored and carefully critiqued by Andrew Eccles, Scott Zuehlke and Bobbi Lane.

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Hallmark Institute of Photography, 241 Millers Falls Road • Turners Falls MA 01376
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