A Year at Hallmark
Every week brings something new in Hallmark's intensive 10-month program. Retrace the journey of our most recent graduates, the Class of 2009, from orientation to graduation. As you step through this timeline, realize that a given week in 2010 or 2011 will likely be different from the "same" week in 2008 or 2009 — unlike multi-year programs, Hallmark is unfettered in its ability to rapidly adapt to industry changes. We take advantage of that freedom to give every class the most current and relevant instruction possible.
Week Twenty — This week, Hallmark's Guest Lecturer Series continues as Justin and Mary Marantz, travel destination photographers, share their secrets to owning and operating a profitable and successful photography business here in New England. That same afternoon, renowned New York City wedding photographer, Andy Marcus, imparts his knowledge of the high-end wedding business. Eddie Murphy, Donald Trump and Mary Tyler Moore are a short list of Marcus' clientele. Photographically, students are working in the Portrait Studios, in most cases for the first time, with models that are not their fellow classmates, but children, families, executives etc. from the local community. This 'real-world' experience calls upon the students' ability to work with key skills of running a successful photography business such as scheduling, organization and time management. The Commercial Studio has students incorporating all they've learned thus far into actual advertising, catalog and brochure layouts. Business Writing and Advertising Design coincide as students work on business cards, cover letters and résumés, some of the key components of their Career Business Plan assignment. Pictured: Using the infinity table, current student, Leia, prepares a commercial shoot for a submission to her Phase III portfolio.
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