A Year at Hallmark

Every week brings something new in Hallmark's intensive 10-month program. Retrace the journey of our most recent graduates, the Class of 2011, from orientation to graduation. As you step through this timeline, realize that a given week in 2012 or 2013 will likely be different from the "same" week in 2010 or 2011 — unlike multi-year programs, Hallmark is unfettered in its ability to rapidly adapt to industry changes. We take advantage of that freedom to give every class the most current and relevant instruction possible.

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Tony Downer photo

Week Twenty-One — This week marks the beginning of Public Relations class for both our June and October 2011 graduates. This class is the curriculum equivalent to the organization of a student run Open House to be held in April. With faculty guidance, students will form committees for such things as fundraising, food & decorations, and to head each of the photographic areas of Portrait and Commercial Photography, Digital Imaging and Design. These committees will be responsible from start to finish of this highly attended annual event. Our June graduates continue to spend the majority of their time shooting for their Phase III Portfolio and fine-tuning their Career Business Plans. Our October graduates focus on outdoor portrait lighting in their Photo Studio and are introduced to their first public speaking assignment, a 5-minute auto-biographical presentation. The week wraps up for all with Guest Lecturer and 1987 graduate Bill Diodato, who shares his knowledge of the fashion and beauty industries where he has made his mark over the last 20 + years. Pictured: Using a viewing box, instructors Dick D'Alessandro and Rich Barnes meet with current student, Sarah, to discuss her progress and her Phase II Final Assignment.