About Hallmark Institute of Photography

Hallmark Institute of Photography is a photography school for individuals interested in a career as a working professional photographer. We pride ourselves on providing a program that trains a complete photographer by focusing on the technical, artistic and business aspects of photography. These three areas are crucial to success in this competitive workplace. This is a full-time resident program completed in just 10 months. The course is an intense 1400 clock hours. Classes are 8 AM to 5 PM Monday through Friday. Instructional hours are similar to what you would receive in two years at a traditional college.



with real-world professional photographers and artists in our 10-month hands-on training program


the business of photography, integrated with 40% of our curriculum


the most relevant photographic and digital imaging equipment

Become Your Best

in our cohesive and intimate learning environment

Where Hallmark will lead you…

After completing Hallmark’s photography classes, you will be ready to follow a variety of different career paths. Check out some photography careers that you will be exposed to as part of your training here at Hallmark.
Click on each to learn more.


Graduate Testimonials & Hallmark Institute Reviews

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Our Recent Photography Blog Posts

Making the Move from Film Production to Still Photography

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If you’re passionate about photography, you’ll do what it takes to perfect your craft. For Jeff Heimbach, that meant commuting from Vermont to photography school in Turners Falls, Massachusetts. “My girlfriend and I lived just under two hours from Hallmark Institute of Photography, which was on the other side of the mountain. I figured I would go to Hallmark because it was close, and I knew a few good photographers who went there, and they said it was a great experience. So, I drove just under two hours to and from Hallmark. It was a little sketchy in the winter,” says Jeff, who graduated in 2005. 

Today, Jeff works for clients like LL Bean, Vermont Teddy Bear and Southern Vermont Medical Center. “I live in Vermont, so I have to do a lot of different types of photography, as you’ll see on my website,” says the Boston native. “I don’t do too many weddings, although I would. I am also working on finding a new gallery to show my personal work, which I have printed on metal. And I am constantly looking for new clients and finding a way to get in the door.”

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Cape Cod Artist’s Residency Inspires Trish Crapo’s “Dune Shack” Photography Book

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When Trish Crapo spent two weeks in a primitive shack on Cape Cod National Seashore, she was following in some big creative footsteps. Some of the shacks were built in the 1880s for the Coast Guard. “Other shacks were built beginning in the 1920s and became retreats for artists and writers to concentrate on their work, including Jackson Pollack, Eugene O’Neill and Jack Kerouac,” says the 2008 graduate of Hallmark Institute of Photography. Trish applied for and received two residencies in the dune shacks. Her photographs of the experience will be on display in the Alumni Gallery in Hallmark’s Administration Building, and she will answer questions and sign copies of her book Dune Shack at a reception at the Turners Falls, Massachusetts, photography school on Saturday, Dec. 12, from noon until 3 p.m.

Whats in a successful artists residency application?

In May 2013, Trish got a two-week residency at the Margo Gelb shack through the Outer Cape Artists in Residency Consortium, and Dune Shack is based on that period. This year she spent a week in September at the Ray Wells shack through the Peaked Hill Trust Residency Program for the Arts and Sciences. Both times, she submitted samples of her writing and photography along with a statement of what she hoped to achieve during her time in the dunes. The residency programs expect the artists to hold some public expression of their work within a year of the residency, and they usually charge a nominal fee to help maintain the shacks, which have no electricity or running water.

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Hallmark Graduates Volunteer to Take Portraits of Families Dealing with Cancer

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Samantha Farkash started volunteering to help children with cancer while she was still in high school. The June 2015 graduate of Hallmark Institute of Photography continues that charitable work today. She and her partner, Edyn Caroline Graham (Class of 2015), were recently featured in Connecticut’s Record-Journal for their volunteer work with Colin’s Crew, photographing families with children who are facing cancer. Samantha & Caroline Photography offers a free photo session to each of the HERO families, along with two 8-by-10s and an 11- by 14-inch print.

Giving back through photography

When her own health issues kept Samantha home from high school for an extended period, she got bored and decided to volunteer her time. “I came across a childhood cancer foundation called The Jessie Rees Foundation. They handed out JoyJars to kids with cancer,” says the Wallingford, Connecticut, native. “I came across a child in my town named Colin, and he was the first child I delivered a JoyJar to. From that day on, Colin has held a special place in my heart. When I heard his story and found out all the amazing things his family was doing for others, I knew I wanted to help. In a weird way, I felt like these kids were my calling.”

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