Are You Serious About a Career
in Photography?

Call: 413-863-2478


Open House for Careers in Photography

Join us on Saturday, October 4th for a chance to learn more about Hallmark Institute of Photography and the exciting field of Professional Photography. 

  • Tour our Educational Facilities
  • Meet our Resident Faculty and current students
  • Get behind the lens of our medium and large format cameras
  • Take portraits in Hallmark's portrait and commercial studios.
  • Make some prints from images you take in our studios, but most importantly, go home with all of your questions answered.

If you have been thinking about a career in photography but just don't know how to get started, this is your opportunity! 

Come to see for yourself on Saturday, October 4th starting at 12:30 pm. 

Call us now at 413.863.2478 or RSVP here to let us know you will be joining us!


Graduate Spotlight

Andrea York Headshot

Attending Hallmark and pursuing a career in photography had long been a dream of mine. I made a huge leap of faith, retiring from my career of 35 years in the retail industry to follow my dream. The program did not disappoint. Coming to Hallmark was the perfect decision at the perfect time in my life.

Without question, the best part of attending Hallmark is working with and learning from the renowned instructors. Each of the instructors is very giving with their photography and business life-lessons. They are all approachable and available. They are truly your partners in realizing your photography goals and dreams.

When asked about the Hallmark program I would say that every day is like a week. It is an exciting, fast-paced, challenging and rewarding 10 months.

Of course, as expected, you are taught the camera and lighting how-to’s. But Hallmark is so much more than that, you are taught how to pose and engage your models; how to retouch, edit and perfect the image in post production; how to write a business plan and resume; and how to create your brand and market it. Along the way life lessons in collaboration, teamwork , decision making, making connections, maximizing resources and public speaking are learned and reinforced.

At the end of the program you graduate from Hallmark with a toolbox filled with skills necessary to be successful and creative in the competitive field of photography.

Andrea York
Class of 2013
  • Photo Lectures

    Instructors talk about lenses this week, including in-class assignments designed to help them really understand how lens choice affects an image.

  • Northampton Field Trip

    Instructors take students on a field trip to lovely Northampton, MA this week to work on their shooting assignments.

  • Video

    Instructor Adam Quirós continues with video this week, showing students how to create a moving portrait.

  • Photojournalism

    Guest instructor Matthew Cavanaugh joins us this week to critique students on the images they shot for the Food Bank's Will Bike 4 Food Event over the weekend.

  • Speeches

    New students get their first taste of public speaking as they deliver a short autobiographical speech to their classmates.

This Week in Pictures

Students took time out of their crazy schedules this weekend to help out at the Food Bank of Western MA's Will Bike 4 Food event. Along with some instructors, students photographed the bikers, got images of the event, and provided fun team photos for the participants.

Are You Serious About a Career in Photography?

Call: 413-863-2478

» Watch more videos.


Accredited by the Accrediting Commission of Career Schools and Colleges
Licensed by The Commonwealth of Massachusetts Division of Professional Licensure, Office of Private Occupational School Education
Financial Aid available to those who qualify
Hallmark Institute of Photography, 241 Millers Falls Road • Turners Falls MA 01376
Phone 413-863-2478 • Fax 413-863-4118 •
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