About Hallmark Institute of Photography

Hallmark Institute of Photography is a photography school for individuals interested in a career as a working professional photographer. We pride ourselves on providing a program that trains a complete photographer by focusing on the technical, artistic and business aspects of photography. These three areas are crucial to success in this competitive workplace. This is a full-time resident program completed in just 10 months. The course is an intense 1400 clock hours. Classes are 8 AM to 5 PM Monday through Friday. Instructional hours are similar to what you would receive in two years at a traditional college.



with real-world professional photographers and artists in our 10-month hands-on training program


the business of photography, integrated with 40% of our curriculum


the most relevant photographic and digital imaging equipment

Become Your Best

in our cohesive and intimate learning environment

Where Hallmark will lead you…

After completing Hallmark’s photography classes, you will be ready to follow a variety of different career paths. Check out some photography careers that you will be exposed to as part of your training here at Hallmark.
Click on each to learn more.


Graduate Testimonials & Hallmark Institute Reviews

Charlie Carpino Headshot
Hallmark will teach you and push you

After a few months of attending Hallmark, I finally visited Greg Heisler in his office for the first time.  I looked around at his photography and the only thing I said was, " Wow.  When I grow up, I want to be just like you".

We both laughed, but I wasn't kidding.  Attending Hallmark has been one of the greatest experiences of my life.  I have had the opportunity to be taught by, and work with, some of the best photographers.   I have had the opportunity and pleasure of working with the greatest group of young students who are bright, passionate, imaginative, and driven to succeed.  They have taught me a great deal and hopefully I have had some influence on them as well.

Hallmark is not a school for the weak of heart.  Hallmark will teach you, push you, drive you down and build you up.  You will laugh, you will cry, you will be frustrated, and you will succeed, if this is what you truly want.  

Last year, I had decided to pursue my passion for photography as a second career and to turn my life in a new direction.  After a lot of self-doubt and soul searching throughout these past ten months, I now know that I have made the right decision.  I now have the knowledge, skills and confidence to become a successful photographer.  I have made friendships and professional contacts that will last a lifetime.  I may never be a Greg Heisler, but what the hell.  Why not shoot for the stars.

I cannot thank all the instructors enough for their support, encouragement and their undying dedication to teaching.  And a big thank you to all my fellow classmates who accepted me into their lives, and to those who helped me succeed in my new quest.

Thank you to all.

— Charlie Carpino, Massachusetts
Hallmark Institute of Photography
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What’s Happening at Hallmark

Our Recent Photography Blog Posts

Becoming a Freelance Photographer: A Q&A with Alumna Nicole Mago

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Have you ever wondered what it’s like to become a freelance photographer? If you’re in photography school, thoughts of opening your own photography business may have crossed your mind a few times.

Nicole Mago, a 2012 graduate of the Hallmark Institute, has recently discovered the key to her own freelance success. Her photography business, aptly named Nicole Mago Photography, gives her the freedom to capture subjects she loves. Mainly photographing musicians on tour, Mago creates many dramatic black and white photographs that provide intimacy and mood in her portraits. To expand her portfolio, she also shoots corporate events, headshots, and the occasional wedding.

We caught up with Nicole to see what it’s like to learn how to operate and develop a freelance photography business.

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5 Landscape Photography Tips

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Many people can live vicariously through landscape photographers. They can capture the beauty of nature or transport viewers to exotic locations. This type of photography can showcase settings from scenic vistas to busy marketplaces in foreign countries. It can also offer viewers a sense of space, time, or mood.

Trained landscape photographers create distinct settings that help illustrate stories or highlight features of a particular environment. These types of photographs can immerse the viewer in worlds and perspectives they may not ordinarily view.

You may be among those who have stopped to admire and photograph majestic mountains or sweeping fields. But when you look back on your photographs, they may turn out dull or undramatic.

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5 Architectural Photography Tips

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Architecture helps give many cities, towns, and cultural sites their distinct appearances and charm. In architectural photography, capturing the exterior and interiors of man-made wonders often makes exotic or aesthetically dynamic images. 

Architectural photographers take pictures that accurately depict a structures’ size, features, and environment. The design and details of landmarks, buildings, and homes can give the viewer a greater sense of structures and their surrounding atmospheres.

If you’re interested in exploring the world of architectural photography, here are five tips to help you capture appealing architectural images:

1. Capture unique angles

Add a unique perspective when you’re photographing well-known landmarks and buildings. Taking a picture of a building featured on postcards and posters can seem unoriginal.  Take time to explore the different angles of structures so that you can create unique and original images. Using a tilted or diagonal frame can sometimes make photos more interesting. Seeing your subject from a variety of heights, angles and compositions can bring new perspectives to your audiences.

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