About Hallmark Institute of Photography

Hallmark Institute of Photography is a career focused training school for individuals interested in becoming a working professional photographer. We pride ourselves on providing a program that trains a complete photographer by focusing on the technical, artistic and business aspects of photography. These three areas are crucial to success in this competitive workplace. This is a full-time resident program completed in just 10 months. The course is an intense 1400 clock hours. Classes are 8 AM to 5 PM Monday through Friday. Instructional hours are similar to what you would receive in two years at a traditional college.



with real-world professional photographers and artists in our 10-month hands-on training program


the business of photography, integrated with 40% of our curriculum


the most relevant photographic and digital imaging equipment

Become Your Best

in our cohesive and intimate learning environment

Graduate Testimonials & Hallmark Institute Reviews

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Recent Blog Posts

How to Price Portrait Photography

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A professional photographer is in business to earn a living. That’s what sets a pro apart from an amateur shutterbug. In order to make a living with photography, you need to know how to price your work. Setting price may sound simple, but there’s more to it than meets the eye. At Hallmark Institute of Photography, students learn the secrets of setting prices successfully.

“Most photographers, having no idea where to start, will simply base their prices on what their competitors are charging and their own concept of self-worth. Unfortunately, most of the time, neither of these processes are accurate,” says Rich Barnes, owner of Barnes Portrait Design, one of the leading portrait studios in New England, and a member of the faculty at the photography school in Turners Falls, Massachusetts.

“Intelligent pricing can do many things for your photography business,” he says. “It can help to develop the image you want your studio to have. It can help control the volume and quality of your work, and without a doubt, it will be a main factor in determining the ultimate success and health of your company. For the photographer who makes his or her sole living on photography, few things have more of an influence on your life than your prices.”

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  • Photojournalist Featured in Professional Photographer Magazine Is Hallmark Graduate

    The April 2015 issue of Professional Photographer Magazine featured an interview with Sienna Clough, a 2013 graduate of Hallmark Institute of Photography, along with one the images she captured while on a Photographers Without Borders project last year in the Amazon rainforest. Sienna spent two and half weeks in the Amazon documenting the activities of the Green Hope Colombia Foundation, which operates reforestation projects in the Amazon, and capturing images of the communities it serves.

    “It was cool to be in their place, capturing their faces and their happiness and their lives,” Sienna said of the indigenous people she met and photographed.

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  • Steve Giralt Will Share Secrets of Becoming a Successful Commercial Photographer

    Students at Hallmark Institute of Photography will get real-world insight into the business of commercial photography when Steve Giralt addresses the current class of photography students on May 8.

    “Steve will talk to students about everything from promotion and estimating to advice on how to get started in the industry. He’ll answer questions about who does what in the commercial photography world and what students need to know on set,” says Lisa Robinson, director of education at the photography school in Turners Falls, Massachusetts.

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Communication Styles For Professional Photographers

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Are you very direct, or would you rather schmooze a bit before you get to the point? Although photography is a visual art, the photography business is very verbal. If you want to be a successful professional photographer or videographer, understanding different communication styles can make it easier to work with others.

“If you own your own business, you work with clients, vendors and others. If you work for a photographer or studio, or a magazine, you will usually find yourself working with photo assistants, producers, art directors, photo editors and others. Learning to work with others, even those you may not enjoy, is crucial to succeeding in the work force,” says Shelley Nicholson, Director of Student and Career Services at Hallmark Institute of Photography in Turners Falls, Massachusetts.

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