About Hallmark Institute of Photography

Hallmark Institute of Photography is a photography school for individuals interested in a career as a working professional photographer. We pride ourselves on providing a program that trains a complete photographer by focusing on the technical, artistic and business aspects of photography. These three areas are crucial to success in this competitive workplace. This is a full-time resident program completed in just 10 months. The course is an intense 1400 clock hours. Classes are 8 AM to 5 PM Monday through Friday. Instructional hours are similar to what you would receive in two years at a traditional college.



with real-world professional photographers and artists in our 10-month hands-on training program


the business of photography, integrated with 40% of our curriculum


the most relevant photographic and digital imaging equipment

Become Your Best

in our cohesive and intimate learning environment

Where Hallmark will lead you…

After completing Hallmark’s photography classes, you will be ready to follow a variety of different career paths. Check out some photography careers that you will be exposed to as part of your training here at Hallmark.
Click on each to learn more.


Graduate Testimonials & Hallmark Institute Reviews

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Our Recent Photography Blog Posts

Hallmark Graduate Builds a Family Lifestyle Portrait Photography Business in Paris

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When Katie Donnelly requested information from Hallmark Institute of Photography in February 2009, she envisioned herself photographing food and architecture in New York City. Today the photography school graduate (Hallmark Class of 2010) specializes in destination lifestyle photography, with a special focus on children and families. “You can’t put yourself in a box,” says Katie, who moved to Paris in January 2012. The move forced her to give up preconceptions. “If I had stayed in New York, I would have thought, ‘I know what New Yorkers are like. I have to do weddings,’” she says. Because she moved to France with no stereotypes about opportunities or obstacles, “my business here is much more successful.”

Career choices: Multiple exposures

Katie took her first photography course in high school. It was an opportunity for her and her best friend to take their first class together. Unfortunately, they wound up in separate classes, but Katie learned to love shooting and developing black-and-white film. As a high school senior, she did a year-long private photography study, working on two different projects. Although she was applying to colleges to study Italian and French, she didn’t know what she wanted to do with a language degree. “I was crying to my mother one night, saying that I just wanted to make art,” she says. “My mom said, ‘Why don’t you apply to photography school?’”

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  • Hallmark Awards 2015 Photography School Scholarships

    Hallmark Institute of Photography has awarded its 2015 photography school scholarships for students who want to study for a professional photography career. Three winners were chosen from among 55 applicants for the $15,000 Presidential Scholarships. Congratulations to the recent winners; Terrence P. (Little Rock, AR), Stephanie B. (Keene, NH) & Courtney M. (Westfield, MA).

    “Hallmark was completely impressed and touched by all of the scholarship submissions. So many of the candidates have triumphed and struggled. All have persevered,” said Andy Vecellio, Vice President of Enrollment at the Turners Falls, Massachusetts, photography school. “Every submission was thoughtful and compelling. It makes the campus happy that we are attracting students with a high desire and appetite for comprehensive training.”

    Hallmark offers an intensive, 10-month residential program in professional photography and imaging arts designed to prepare students to open their own photographic business or to fill entry-level positions in the diverse and competitive digital photography and videography industry. The curriculum addresses both the art and business of digital imaging. Students gain real-world experience under the tutelage of resident faculty members who are full-time professionals in the photography field. Students at Hallmark also learn from guest lecturers representing all corners of the photographic industry.

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  • Hallmark's Program Provides Solid Foundation for Scott Richard’s Focus on Architectural Photography

    Scott Richard started taking pictures in high school on mission trips to Haiti. He shot for fun using a borrowed Kodak point-and-shoot camera. Today he photographs commercial and residential architecture and interiors for clients that include Architectural Digest magazine, McLain Homes, Brizo luxury faucets, Posh Exclusive Interiors and The Trump Organization. A graduate of the Hallmark Institute of Photography Class of 2011, Scott was a finalist in Photographers Forum magazine’s “Best of College Photography 2011” and his work was featured in the 2014 SeeMe Takeover in New York City’s Times Square. We recently caught up with Scott to talk about his photography education and his current work.

    From snapshots to custom commercial photography

    Scott traveled to Haiti in high school and his early college days. At the time, his interest was in medicine and becoming a physician, so he took pictures for himself and others with no plans for a professional photography career. “I didn’t even own my own camera, but I really enjoyed the process,” he says. “I think what really opened my eyes to the power of photography were the reactions I got to the content in my photographs after returning home from those first trips. Those positive reactions really made an impression on me, and that is what eventually led me to change career and educational paths.”

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Promoting Photography Through Gallery Shows and Exhibitions

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Gallery shows and exhibitions offer photographers a powerful way to showcase their images — and participating in a solo or group show can offer a number of benefits. In recent months, several graduates of Hallmark Institute of Photography have exhibited their work in shows across the country. We caught up with a few of them to talk about how to get your photographs into an exhibition, what it takes to prepare for a showing and what they thought of the experience. 

Guest show at Sawmill River Arts Gallery

Stroll through Cushman Market in Amherst, Massachusetts, between now and the end of October, and you’ll see conceptual and landscape images by We are One Photographic — Josh Allen (Hallmark Class of 2012) and classmate Collin Chmielowiec. It’s not the team’s first show. Last March they had 10 of their images on the guest wall at Sawmill River Arts Gallery at the Montague Mill. “That was a first for We Are One Photographic as well as a first for me,” Josh says. 

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