About Hallmark Institute of Photography

Hallmark Institute of Photography is a photography school for individuals interested in a career as a working professional photographer. We pride ourselves on providing a program that trains a complete photographer by focusing on the technical, artistic and business aspects of photography. These three areas are crucial to success in this competitive workplace. This is a full-time resident program completed in just 10 months. The course is an intense 1400 clock hours. Classes are 8 AM to 5 PM Monday through Friday. Instructional hours are similar to what you would receive in two years at a traditional college.



with real-world professional photographers and artists in our 10-month hands-on training program


the business of photography, integrated with 40% of our curriculum


the most relevant photographic and digital imaging equipment

Become Your Best

in our cohesive and intimate learning environment

Where Hallmark will lead you…

After completing Hallmark’s photography classes, you will be ready to follow a variety of different career paths. Check out some photography careers that you will be exposed to as part of your training here at Hallmark.
Click on each to learn more.


Graduate Testimonials & Hallmark Institute Reviews

Katie Manley Headshot
The instructors are all passionate

Hallmark has been such an amazing experience. The program is full of life and the potential for learning. You will make lifelong friendships here, and you will learn things about yourself that you didn't know before. The instructors here are all passionate about what they do, and they do their best to instill in us an equal amount of dedication into our work. If you are not a hard worker and not willing to improve your work ethic, however, this isn't the program for you (if it is, keep reading!). While it is only 10 months, it is a grueling process. During the admissions process at my first interview, I was told that it was like photography boot camp. The woman who was interviewing me wasn't kidding. If you want to produce the best work that you can, you will be here 12+ hours a day, in class, in the studios, or in the editing facilities that we have on campus. You have to be prepared to work hard and ask the teachers for help when you need it. Sitting on the floor of the lobby eating pretzels from Cumberland Farms on a Saturday afternoon because you're too tired to walk up stairs is something that could happen, too. Just a heads up. And you have to be prepared for hard realities. If you come in with experience, be prepared to break it down and build upon it even more. If you enter the program with a sense of arrogance or the thought that you know more than the instructors, you're going to be knocked on your bum pretty quickly. You're taught with the best equipment by some of the best photographers out there, which means they'll be quite real with you when the time comes. All in all, the program provides a fully rounded, dedicated education that the instructors are all passionate about. I'm truly going to miss it, and all of the people and friendships that I made here. I'm so excited to see where this education takes my classmates and myself.

— Katie Manley, Connecticut
Hallmark Institute of Photography
Showing 1-4 of 121
1 2 3 4 ... 31   |   > »

What’s Happening at Hallmark

Our Recent Photography Blog Posts

Becoming a Freelance Photographer: A Q&A with Alumna Nicole Mago

· · ·

Have you ever wondered what it’s like to become a freelance photographer? If you’re in photography school, thoughts of opening your own photography business may have crossed your mind a few times.

Nicole Mago, a 2012 graduate of the Hallmark Institute, has recently discovered the key to her own freelance success. Her photography business, aptly named Nicole Mago Photography, gives her the freedom to capture subjects she loves. Mainly photographing musicians on tour, Mago creates many dramatic black and white photographs that provide intimacy and mood in her portraits. To expand her portfolio, she also shoots corporate events, headshots, and the occasional wedding.

We caught up with Nicole to see what it’s like to learn how to operate and develop a freelance photography business.

Read more

5 Landscape Photography Tips

· · ·

Many people can live vicariously through landscape photographers. They can capture the beauty of nature or transport viewers to exotic locations. This type of photography can showcase settings from scenic vistas to busy marketplaces in foreign countries. It can also offer viewers a sense of space, time, or mood.

Trained landscape photographers create distinct settings that help illustrate stories or highlight features of a particular environment. These types of photographs can immerse the viewer in worlds and perspectives they may not ordinarily view.

You may be among those who have stopped to admire and photograph majestic mountains or sweeping fields. But when you look back on your photographs, they may turn out dull or undramatic.

Read more

5 Architectural Photography Tips

· · ·

Architecture helps give many cities, towns, and cultural sites their distinct appearances and charm. In architectural photography, capturing the exterior and interiors of man-made wonders often makes exotic or aesthetically dynamic images. 

Architectural photographers take pictures that accurately depict a structures’ size, features, and environment. The design and details of landmarks, buildings, and homes can give the viewer a greater sense of structures and their surrounding atmospheres.

If you’re interested in exploring the world of architectural photography, here are five tips to help you capture appealing architectural images:

1. Capture unique angles

Add a unique perspective when you’re photographing well-known landmarks and buildings. Taking a picture of a building featured on postcards and posters can seem unoriginal.  Take time to explore the different angles of structures so that you can create unique and original images. Using a tilted or diagonal frame can sometimes make photos more interesting. Seeing your subject from a variety of heights, angles and compositions can bring new perspectives to your audiences.

Read more