About Hallmark Institute of Photography

Hallmark Institute of Photography is a photography school for individuals interested in a career as a working professional photographer. We pride ourselves on providing a program that trains a complete photographer by focusing on the technical, artistic and business aspects of photography. These three areas are crucial to success in this competitive workplace. This is a full-time resident program completed in just 10 months. The course is an intense 1400 clock hours. Classes are 8 AM to 5 PM Monday through Friday. Instructional hours are similar to what you would receive in two years at a traditional college.



with real-world professional photographers and artists in our 10-month hands-on training program


the business of photography, integrated with 40% of our curriculum


the most relevant photographic and digital imaging equipment

Become Your Best

in our cohesive and intimate learning environment

Where Hallmark will lead you…

After completing Hallmark’s photography classes, you will be ready to follow a variety of different career paths. Check out some photography careers that you will be exposed to as part of your training here at Hallmark.
Click on each to learn more.


Graduate Testimonials & Hallmark Institute Reviews

Amanda Leboeuf Headshot
This was the path that I was supposed to go down.

My time at Hallmark was the best decision I have ever made. Before coming to Hallmark, I attended Elmira College and received a BA in art. I planned on furthering my career and getting a masters degree in archaeology. After a few years that plan did not work, but looking back it did not work for this reason. I wanted a career, not a part time job anymore. I researched schools that were photography based both 4-year and 10-month programs. I found myself taking pictures more and more when I was not working, so going to a school for it was the next thing to do. It was just a matter of where.  

I looked into how intense the programs were and what was the best place for me. After figuring out how much I would invest in the program I decided to go to Hallmark and put everything into it. If I was going to school I wanted it to be the last school I had to go it. From day one, I took every assignment with the best of my ability, and it paid off. I felt more confident in my photography and felt like this was the path that I was supposed to go down. As the program continued I felt more at home and more like this was the place for me. I found friends and teachers that I clicked with and was able to grow as a person and as a photographer as well. The teachers gave up so much of their time to answer all of my questions, no matter how small they were. It's a combination of what you put into the program both personally and with the teachers help. I could not have become the photographer that I am now if I did not come to this school. It was the best option for me and I'm happy I made the commitment to put my entire life into this program.


— Amanda Leboeuf, Massachusetts
Hallmark Institute of Photography
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What’s Happening at Hallmark

Our Recent Photography Blog Posts

Becoming a Freelance Photographer: A Q&A with Alumna Nicole Mago

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Have you ever wondered what it’s like to become a freelance photographer? If you’re in photography school, thoughts of opening your own photography business may have crossed your mind a few times.

Nicole Mago, a 2012 graduate of the Hallmark Institute, has recently discovered the key to her own freelance success. Her photography business, aptly named Nicole Mago Photography, gives her the freedom to capture subjects she loves. Mainly photographing musicians on tour, Mago creates many dramatic black and white photographs that provide intimacy and mood in her portraits. To expand her portfolio, she also shoots corporate events, headshots, and the occasional wedding.

We caught up with Nicole to see what it’s like to learn how to operate and develop a freelance photography business.

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5 Landscape Photography Tips

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Many people can live vicariously through landscape photographers. They can capture the beauty of nature or transport viewers to exotic locations. This type of photography can showcase settings from scenic vistas to busy marketplaces in foreign countries. It can also offer viewers a sense of space, time, or mood.

Trained landscape photographers create distinct settings that help illustrate stories or highlight features of a particular environment. These types of photographs can immerse the viewer in worlds and perspectives they may not ordinarily view.

You may be among those who have stopped to admire and photograph majestic mountains or sweeping fields. But when you look back on your photographs, they may turn out dull or undramatic.

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5 Architectural Photography Tips

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Architecture helps give many cities, towns, and cultural sites their distinct appearances and charm. In architectural photography, capturing the exterior and interiors of man-made wonders often makes exotic or aesthetically dynamic images. 

Architectural photographers take pictures that accurately depict a structures’ size, features, and environment. The design and details of landmarks, buildings, and homes can give the viewer a greater sense of structures and their surrounding atmospheres.

If you’re interested in exploring the world of architectural photography, here are five tips to help you capture appealing architectural images:

1. Capture unique angles

Add a unique perspective when you’re photographing well-known landmarks and buildings. Taking a picture of a building featured on postcards and posters can seem unoriginal.  Take time to explore the different angles of structures so that you can create unique and original images. Using a tilted or diagonal frame can sometimes make photos more interesting. Seeing your subject from a variety of heights, angles and compositions can bring new perspectives to your audiences.

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