About Hallmark Institute of Photography

Hallmark Institute of Photography is a career focused training school for individuals interested in becoming a working professional photographer. We pride ourselves on providing a program that trains a complete photographer by focusing on the technical, artistic and business aspects of photography. These three areas are crucial to success in this competitive workplace. This is a full-time resident program completed in just 10 months. The course is an intense 1400 clock hours. Classes are 8 AM to 5 PM Monday through Friday. Instructional hours are similar to what you would receive in two years at a traditional college.



with real-world professional photographers and artists in our 10-month hands-on training program


the business of photography, integrated with 40% of our curriculum


the most relevant photographic and digital imaging equipment

Become Your Best

in our cohesive and intimate learning environment

Where Hallmark will lead you…

After completing Hallmark’s training in professional photography, you will be ready to start your career in a variety of different career paths. Check out some careers that you will be exposed to as part of your training here at Hallmark.
Click on each to learn more.


Graduate Testimonials & Hallmark Institute Reviews

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What’s Happening at Hallmark

Recent Blog Posts

Rich Barnes: What You Need to Know About Photography Careers and Industry Trends

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Students at Hallmark Institute of Photography learn from a dedicated group of working professional photographers who have a passion for photography and teaching. These full-time professionals on the resident faculty, like Rich Barnes, share real-world insights into the art and business of photography. A 1986 graduate of Hallmark himself, Rich is an award-winning photographer and owner of Barnes Portrait Design, one of the leading portrait studios in New England. We recently caught up with him between clients and portraiture classes at Hallmark to talk about the photography market, trends and careers.

Q: What do you see as the most lucrative market for photography today and why?

A: Photography has certainly gone through a transition in the last several years just like so many industries. With all changes come opportunities. Digital capture has made basic photography easier for amateurs but has opened up so many possibilities to the professional photographer. Lucrative markets exist in almost every aspect of the profession. The product must always be evolving, and the art of business is more important now than ever before. As a result, if you want to make a living in this profession, education is more crucial now than ever. It’s just like in the restaurant industry, where there is a place for the food truck, and there will always be the place for the fine dinning experience. As in many other professions, you can’t just open a high-end dining establishment with no education or experience. 

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  • Graduation Ceremony Marks Beginning of New Careers in Professional Photography

    As the “golden hour” arrives a bit earlier each evening, some students are preparing to head back to school. Another group, finished with their formal education, are embarking on professional photography careers. Fifty-six photography students from 19 different U.S. states as well as from Taiwan, the Philippines and Zambia, recently celebrated their graduation from Hallmark Institute of Photography in Turners Falls, Massachusetts. More than 450 family members, friends, faculty and other well-wishers attended the June 26 event. The graduation marked the successful completion of an intensive, 10-month program of hands-on education in photography.

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  • Hallmark Photography Students Volunteer to Support Relay for Life

    This year, an estimated 1.6 million Americans will receive a new cancer diagnosis. Recently, a group of photography school students from Hallmark Institute of Photography took time out from their intensive photography education program to volunteer for the local American Cancer Society’s Relay for Life fundraiser.

    “Each year for the last nine years, Hallmark students have spent the night photographing the American Cancer Society’s largest and most impactful fundraising event,” says Lisa Robinson, director of education at the photography school in Turners Falls, Massachusetts. “Our local Relay for Life is held at the Franklin County Fairgrounds, and this large-scale event brings our community together to celebrate people who have battled cancer, remember loved ones lost and help finish the fight against cancer once and for all. Our photography students document the event, as hundreds of volunteers flood the fairgrounds for a day and night of entertainment, fun and unity, and teams camp out and walk together.”

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Professional Photographers Critique Students’ Work in Hallmark Portfolio Review

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As the new class of students settles in at Hallmark Institute of Photography in September, they will all begin working toward one dramatic moment: when they stand on stage in front of their peers, faculty and a panel of independent professional photographers and industry experts to present their final portfolio. The suspense couldn’t be any greater if it were America’s Got Talent or The Voice.

“The Year-End Final Portfolio Review process is very formal and has lots of drama,” says Lisa Robinson, Hallmark’s director of education. “Portfolios are put up in random order, and students don’t know who is going next until the black stage curtain opens to reveal images on the screen.”  After the panelists score the portfolio using a range from 1 to 100, the student whose photographs are being reviewed joins them on stage. For about 45 minutes, the panelists provide detailed feedback on the work to the student and the audience.

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