About Hallmark Institute of Photography

Hallmark Institute of Photography is a career focused training school for individuals interested in becoming a working professional photographer. We pride ourselves on providing a program that trains a complete photographer by focusing on the technical, artistic and business aspects of photography. These three areas are crucial to success in this competitive workplace. This is a full-time resident program completed in just 10 months. The course is an intense 1400 clock hours. Classes are 8 AM to 5 PM Monday through Friday. Instructional hours are similar to what you would receive in two years at a traditional college.



with real-world professional photographers and artists in our 10-month hands-on training program


the business of photography, integrated with 40% of our curriculum


the most relevant photographic and digital imaging equipment

Become Your Best

in our cohesive and intimate learning environment

Graduate Testimonials & Hallmark Institute Reviews

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Recent Blog Posts

Communication Styles For Professional Photographers

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Are you very direct, or would you rather schmooze a bit before you get to the point? Although photography is a visual art, the photography business is very verbal. If you want to be a successful professional photographer or videographer, understanding different communication styles can make it easier to work with others.

“If you own your own business, you work with clients, vendors and others. If you work for a photographer or studio, or a magazine, you will usually find yourself working with photo assistants, producers, art directors, photo editors and others. Learning to work with others, even those you may not enjoy, is crucial to succeeding in the work force,” says Shelley Nicholson, Director of Student and Career Services at Hallmark Institute of Photography in Turners Falls, Massachusetts.

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  • Steve Giralt Will Share Secrets of Becoming a Successful Commercial Photographer

    Students at Hallmark Institute of Photography will get real-world insight into the business of commercial photography when Steve Giralt addresses the current class of photography students on May 8.

    “Steve will talk to students about everything from promotion and estimating to advice on how to get started in the industry. He’ll answer questions about who does what in the commercial photography world and what students need to know on set,” says Lisa Robinson, director of education at the photography school in Turners Falls, Massachusetts.

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  • Rick Souders to Share Food Photography Tips

    Rick Souders will share insights into creating great food photography when he speaks to students at Hallmark Institute of Photography on Monday, April 27, at 9 a.m. in the auditorium.

    “We are thrilled to welcome Rick back to Hallmark to talk about the fascinating world of food and beverage photography,” says Lisa Robinson, director of education at the photography school in Turners Falls, Massachusetts. “In addition to sharing his impeccable photography, Rick and a team of professionals will demonstrate a live shoot and show our students the art and magic of food photography.”

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Photojournalist Featured in Professional Photographer Magazine Is Hallmark Graduate

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The April 2015 issue of Professional Photographer Magazine featured an interview with Sienna Clough, a 2013 graduate of Hallmark Institute of Photography, along with one the images she captured while on a Photographers Without Borders project last year in the Amazon rainforest. Sienna spent two and half weeks in the Amazon documenting the activities of the Green Hope Colombia Foundation, which operates reforestation projects in the Amazon, and capturing images of the communities it serves.

“It was cool to be in their place, capturing their faces and their happiness and their lives,” Sienna said of the indigenous people she met and photographed.

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