Hallmark welcomes photographer Steve Giralt, who will be presenting a talk on the Business of Commercial Photography. The lecture will give students real-world information on everything from promotion and estimating, to advice on how to get started in the industry. Steve will answer questions about who does what in the commercial world, and what students need to know on set.Originally from Miami, Steve studied photography at Rochester Institute of Technology, and started shooting commercially in 2002. In 2005, he was selected as one of PDN magazine's coveted 30 emerging photographers to watch. He shoots food, still life, portraits, interiors, travel and more for both editorial and advertising clients. Some of his clients include Food Network Magazine, Starbucks, JM Smuckers, Victoria's Secret, Kraft, Macy's and Woman's Day.