About Hallmark Institute of Photography

Hallmark Institute of Photography is a photography school for individuals interested in a career as a working professional photographer. We pride ourselves on providing a program that trains a complete photographer by focusing on the technical, artistic and business aspects of photography. These three areas are crucial to success in this competitive workplace. This is a full-time resident program completed in just 10 months. The course is an intense 1400 clock hours. Classes are 8 AM to 5 PM Monday through Friday. Instructional hours are similar to what you would receive in two years at a traditional college.



with real-world professional photographers and artists in our 10-month hands-on training program


the business of photography, integrated with 40% of our curriculum


the most relevant photographic and digital imaging equipment

Become Your Best

in our cohesive and intimate learning environment

Where Hallmark will lead you…

After completing Hallmark’s photography classes, you will be ready to follow a variety of different career paths. Check out some photography careers that you will be exposed to as part of your training here at Hallmark.
Click on each to learn more.


Graduate Testimonials & Hallmark Institute Reviews

Tiahna Somero Headshot
Hallmark has boosted my confidence by 100%...
New Hampshire

My first interest in Hallmark Institute of Photography came to me in the eighth grade after a career field trip to the school. This trip was encouraged by a few of my teachers when they saw some of my photographs that I had printed to decorate my binders.

My mother was a wedding photographer when film was the only thing available.  Shortly after that, digital came into play. I think that's where a lot of my interest in photography stemmed from. Watching her sift through and organize the negatives was so intriguing to me.

School was difficult for me. I was in the seventh grade when I found out that I had dyslexia. With the help of many teachers, I was able to catch up with the rest of my class and complete high school even though the academic part was a struggle.

Upon graduation I knew I wanted to pursue a career in which I could use my creativity. I was apprehensive about entering an art field because I wasn't confident that I would be able to make a living at it. For three years after high school I had been toying with the idea of going to Hallmark to further my education in photography. Making the decision to actually enroll took a lot of planning and preparation, both financially and mentally. With the help of my parents we were able to gather the funds to make this possible and I decided to take a leap of faith.

This has been one of the best decisions I have made. In these ten months I have developed a much greater knowledge in photography as a whole. Hallmark has boosted my confidence by 100%. I truly felt like this is where I "belonged". The staff and faculty has been nothing short of amazing. Having people there who are so involved and supportive has been such a benefit to me. They love what they do and are passionate about seeing you grow as a photographer. They are not just a "cookie cutter school". You will get out what you put in and everyone will have somewhat of a unique experience. A positive attitude, dedication and perseverance is what will get you through this program. I hope if you have any doubts about attending Hallmark this will help to change your mind.

Hallmark believed in me more than I believed in myself.

— Tiahna Somero, New Hampshire
Hallmark Institute of Photography
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What’s Happening at Hallmark

Our Recent Photography Blog Posts

Becoming a Freelance Photographer: A Q&A with Alumna Nicole Mago

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Have you ever wondered what it’s like to become a freelance photographer? If you’re in photography school, thoughts of opening your own photography business may have crossed your mind a few times.

Nicole Mago, a 2012 graduate of the Hallmark Institute, has recently discovered the key to her own freelance success. Her photography business, aptly named Nicole Mago Photography, gives her the freedom to capture subjects she loves. Mainly photographing musicians on tour, Mago creates many dramatic black and white photographs that provide intimacy and mood in her portraits. To expand her portfolio, she also shoots corporate events, headshots, and the occasional wedding.

We caught up with Nicole to see what it’s like to learn how to operate and develop a freelance photography business.

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5 Landscape Photography Tips

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Many people can live vicariously through landscape photographers. They can capture the beauty of nature or transport viewers to exotic locations. This type of photography can showcase settings from scenic vistas to busy marketplaces in foreign countries. It can also offer viewers a sense of space, time, or mood.

Trained landscape photographers create distinct settings that help illustrate stories or highlight features of a particular environment. These types of photographs can immerse the viewer in worlds and perspectives they may not ordinarily view.

You may be among those who have stopped to admire and photograph majestic mountains or sweeping fields. But when you look back on your photographs, they may turn out dull or undramatic.

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5 Architectural Photography Tips

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Architecture helps give many cities, towns, and cultural sites their distinct appearances and charm. In architectural photography, capturing the exterior and interiors of man-made wonders often makes exotic or aesthetically dynamic images. 

Architectural photographers take pictures that accurately depict a structures’ size, features, and environment. The design and details of landmarks, buildings, and homes can give the viewer a greater sense of structures and their surrounding atmospheres.

If you’re interested in exploring the world of architectural photography, here are five tips to help you capture appealing architectural images:

1. Capture unique angles

Add a unique perspective when you’re photographing well-known landmarks and buildings. Taking a picture of a building featured on postcards and posters can seem unoriginal.  Take time to explore the different angles of structures so that you can create unique and original images. Using a tilted or diagonal frame can sometimes make photos more interesting. Seeing your subject from a variety of heights, angles and compositions can bring new perspectives to your audiences.

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