About Hallmark Institute of Photography

Hallmark Institute of Photography is a photography school for individuals interested in a career as a working professional photographer. We pride ourselves on providing a program that trains a complete photographer by focusing on the technical, artistic and business aspects of photography. These three areas are crucial to success in this competitive workplace. This is a full-time resident program completed in just 10 months. The course is an intense 1400 clock hours. Classes are 8 AM to 5 PM Monday through Friday. Instructional hours are similar to what you would receive in two years at a traditional college.



with real-world professional photographers and artists in our 10-month hands-on training program


the business of photography, integrated with 40% of our curriculum


the most relevant photographic and digital imaging equipment

Become Your Best

in our cohesive and intimate learning environment

Where Hallmark will lead you…

After completing Hallmark’s photography classes, you will be ready to follow a variety of different career paths. Check out some photography careers that you will be exposed to as part of your training here at Hallmark.
Click on each to learn more.


Graduate Testimonials & Hallmark Institute Reviews

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What’s Happening at Hallmark

Our Recent Photography Blog Posts

Hallmark Graduate Explores Adding Motion to Still Photography

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Some imaging professionals do photography. Others do videography. Jeremy Thurston does both — sometimes combining motion with still images to create eye-catching effects. Now based in Montana, Jeremy grew up in New England and graduated in 2002 from Hallmark Institute of Photography in Turners Falls, Massachusetts. We recently caught up with him to talk about his career and the creative techniques he’s currently exploring.

Father suggests photography school

Jeremy came to Hallmark after high school. His father was a serious amateur photographer who had photographed some friends’ weddings and worked for a time as a newsroom photographer. “My dad was the catalyst,” Jeremy says. “He told me about this school that was like bootcamp for photographers. He had gotten a catalog from Hallmark. I was fascinated by the curriculum and by the images that the students were able to produce, so I got an application and filled it out. I was very excited that I got accepted.”

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David Grover Practices Philanthropy through Documentary Photography

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Images play an important role in selling products, but sometimes pictures serve a higher purpose. Hallmark graduate David Grover (Class of 2002) is putting his documentary photography skills to work to support Christian mission work around the world. He recently launched Project Grover to provide high-quality professional images to help missionaries and other non-profit organizations for use in marketing and fundraising. “In today’s society, you’re only as good as what you look like. These missions don’t have funds for big campaigns,” David says. “I don’t want them not to get funding because they have bad images.”

From product photography to school portraits

David attended Hallmark Institute of Photography right out of high school and concentrated on product photography, but shifted his focus after he graduated. “I’m not a city person,” he says. “I didn’t like the lifestyle behind product photography.” Instead, he worked as a core photographer for a school photography company and managed camera stores and portrait studios. He had gone on mission trips in high school. Two years after he graduated Hallmark, he traveled to Haiti, where he helped build a community latrine and also a medical center near Port Au Prince. While he was there, he took pictures of the people he was with. When he got home, he developed prints.

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David Turner Discusses Advanced On-Location Lighting Techniques

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The English title of François Truffaut’s Oscar-winning film about the trials of movie making, Day for Night, is a nod to cinematographers’ use of filters to film nighttime scenes during the day. At Hallmark Institute of Photography, students learn to work a similar kind of magic, using lighting techniques that give them the ability to get the desired results under almost any lighting conditions. David Turner, fashion and portrait photographer and resident faculty member teaches advanced on-location lighting as part of the intensive, hands-on program at the photography school in Turners Falls, Massachusetts.

Turning day into night with the right f-stop

David starts with a presentation showing a wide range of possible effects and then takes students on location to give them a chance to practice the techniques. “This is an incredibly versatile technique that integrates flash and ambient illumination, either to simulate natural light or to create a stylized effect,” David says. “Half of professional photographers don’t know how to do this. You can’t learn it online.” In a hands-on setting, students can ask questions and get immediate feedback on their images.

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