About Hallmark Institute of Photography

Hallmark Institute of Photography is a career focused training school for individuals interested in becoming a working professional photographer. We pride ourselves on providing a program that trains a complete photographer by focusing on the technical, artistic and business aspects of photography. These three areas are crucial to success in this competitive workplace. This is a full-time resident program completed in just 10 months. The course is an intense 1400 clock hours. Classes are 8 AM to 5 PM Monday through Friday. Instructional hours are similar to what you would receive in two years at a traditional college.



with real-world professional photographers and artists in our 10-month hands-on training program


the business of photography, integrated with 40% of our curriculum


the most relevant photographic and digital imaging equipment

Become Your Best

in our cohesive and intimate learning environment

Where Hallmark will lead you…

After completing Hallmark’s training in professional photography, you will be ready to start your career in a variety of different career paths. Check out some careers that you will be exposed to as part of your training here at Hallmark.
Click on each to learn more.


Graduate Testimonials & Hallmark Institute Reviews

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What’s Happening at Hallmark

Recent Blog Posts

Graduation Ceremony Marks Beginning of New Careers in Professional Photography

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As the “golden hour” arrives a bit earlier each evening, some students are preparing to head back to school. Another group, finished with their formal education, are embarking on professional photography careers. Fifty-six photography students from 19 different U.S. states as well as from Taiwan, the Philippines and Zambia, recently celebrated their graduation from Hallmark Institute of Photography in Turners Falls, Massachusetts. More than 450 family members, friends, faculty and other well-wishers attended the June 26 event. The graduation marked the successful completion of an intensive, 10-month program of hands-on education in photography.

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  • Retail Executive Launches Encore Career in Wedding and Portrait Photography

    You work hard at a job. You enjoy some success. Maybe you find yourself in the executive suite. What do you do for an encore? If you are Andrea York, you pursue your passion and go to photography school. After 35 years in retail for stores like G. Fox, Filenes and Macy’s, she retired from her senior management position to attend Hallmark Institute of Photography and graduated in 2013. Today Andrea and her husband, Donald, are partners in Andrea York Photography, a wedding and portrait photography business in Westfield, Massachusetts. Citing Mark Twain, who said, “The two most important days in your life are the day you are born… and the day you find out why,” Andrea says on her website, “It’s taken me a while, but with a camera in my hand, I’ve found my ‘why’.” We recently caught up with her to ask about making photography a second career.

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  • Photography School Put Lenz on the Fast Track to Portrait Business

    When your last name is Lenz, you may be destined for a career in professional photography. Inspired by a cousin who was a photojournalist in Virginia, Gina Lenz got interested in photography in middle school. Today the 2009 graduate of Hallmark Institute of Photography in Turners Falls, Massachusetts, runs a successful portrait business in her hometown of Honesdale, in northeastern Pennsylvania. “I have always really loved meeting and working with people. At Hallmark, I did a portrait portfolio for my final project,” says Gina. “I knew I wanted to open a business one day.”

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Hallmark Photography Students Volunteer to Support Relay for Life

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This year, an estimated 1.6 million Americans will receive a new cancer diagnosis. Recently, a group of photography school students from Hallmark Institute of Photography took time out from their intensive photography education program to volunteer for the local American Cancer Society’s Relay for Life fundraiser.

“Each year for the last nine years, Hallmark students have spent the night photographing the American Cancer Society’s largest and most impactful fundraising event,” says Lisa Robinson, director of education at the photography school in Turners Falls, Massachusetts. “Our local Relay for Life is held at the Franklin County Fairgrounds, and this large-scale event brings our community together to celebrate people who have battled cancer, remember loved ones lost and help finish the fight against cancer once and for all. Our photography students document the event, as hundreds of volunteers flood the fairgrounds for a day and night of entertainment, fun and unity, and teams camp out and walk together.”

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